Creating Graphic Design Assets - Poster Series

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new a poster template that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the poster series to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide. Creating camera ready art work that is ready to be printed

Indigenous Yoga Program for At Risk Youth

To work with the founding director to create an educational program designed to give at risk youth access to the tools and technology of an indigenous informed yoga program. Collaborate on the content of the program based on SMART goals. Create a beta version of the course that can be tested with a group of students. Use the feedback to improve and create a final version of the course that can be launched in the Spring of 2024.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Atlas Yoga Studio and School Social Media Campaign Strategy

The main goal of this project is to create a comprehensive social media campaign strategy for Atlas Yoga Studio and School, a social enterprise community based yoga studio in Cambridge, Ontario with in-person and a globally oriented interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists. This will involve several different steps for the students, including: - Researching and analyzing the current social media landscape for Atlas Yoga Studio and School and review past social media strategies. - Developing a comprehensive social media strategy that outlines the goals, objectives, target audience, and key messages. - Creating a content calendar that outlines the types of content to be posted, the frequency of posting, and the platforms to be used. -Create social media content using the Atlas brand and strategies suggested and schedule - Developing a plan for and measure the success of the social media campaign.

Analyzing the Benefits of a Corporate Head Office in the USA or Canada

The goal of this project is to analyze the benefits of a corporate head office in the USA or Canada for Atlas Studio, a social enterprise community based yoga studio in Cambridge, Ontario with in-person and an interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists. The project will involve researching the advantages and disadvantages of setting up a head office in the USA or Canada, as well as exploring the potential tax implications for the company owner, who is a US citizen and a Canadian Landed Immigrant.

Atlas Studio Reopening Public Relations Campaign

The main goal of this project is to create a public relations campaign to promote the reopening of Atlas Studio's physical in-person yoga, meditation, mindfulness classes, workshops, teacher training, and therapist training. We are partnering with the University of Waterloo School of Architecture and a local Natural Foods Store to offer in-person yoga classes in Cambridge, On as a test pilot for sustainable green recovery in the region.

Improve Web Landing Page for Trauma Informed Yoga Teacher Training and Create Social Media Campaign

The main goal for this project is to improve the web landing page for Atlas Trauma Informed Yoga Teacher Training and create a social media campaign to promote the program and webpage. This will involve several different steps for the learners, including: - Analyzing the existing webpage and identifying areas for improvement. - Developing a new design for the webpage to improve user experience. - Creating a social media campaign to promote the program and webpage. - Optimizing the website for search engine optimization. - Researching other marketing strategies to increase website traffic. - Testing the website and making improvements based on user feedback.

Zoom Assisting & Set Up

We would like to be able to maximize our use of zoom, acuity scheduling and our documentation for programming.

Online Course Creation

We are looking for a student or students who are interested in learning more about branding, course creation, course software. We have a course in development that is almost done but it requires set up and a few elements to be completed before we are ready to launch. Trauma Informed Yoga Teacher Training. orientation with the atlas team, brand, culture, assets, technology and communication style create project objectives in line with the students course and the companies strategic plan create a timeline with objectives, milestones and deliverables that we can all agree to Using our assets create a course in teachable. If there is time we will beta test the course with exiting clients to get real time feedback from our target market on the quality and overall user experience. Review students work and overall contribution in a written and verbal exit interview

Virtual Assistant

We are looking to work with a student who might enjoy learning how to be or honing their skills as a virtual assistant. The student would attend meetings, take communication notes and post those notes in SLACK in the appropriate channel for the notes. The student could get involved in a variety of tasks based on their interest. The range of tasks include: transcribing written notes, creating templates, social media; course content creation/editing; website editing; research - competitive analysis, keywords, data mining and more. We are open to creating the work placement around the students interests and ability. Create a system for competition analysis. Help to choose a Customer Service or Retention Software package. Set up a CSX system. Create a bookkeeping system for project management. Search for and fill out grant applications.

atlas team wellness lifestyle program

To develop a well organized, manual for al team members to maintain optimal health and wellness. The program is part of our mission to support our team members and nurture a community of caring and compassion.

Create Team Bio Page for Company Website

To create a Dynamic, interactive company team bio page.

zoom management

To improve our use of zoom and its integration with acuity scheduling system.

Chat Function - App Design & Implementation

Our current web platform is an eCommerce site that allows producers and consumer to buy and sell merchandise. Users have requested the functionality to contact buyers and/or sellers directly. To address this, we would like to add a real-time chat function to our existing application. We currently are using the Facebook chat integration and find that it is a hinderance to business not an asset. We would like a system that has hours of availability and the messages do not disappear. We would like students to focus on: Selecting the best technologies for creating a real-time application. Creating a general chat application which can be easily ported to any other existing system.

Research and Write Content for Yoga App

To build the content side of an app that we have in development.

Transcribing, Editing,Template Creation

To get stacks of paper, hand-written yoga class plans, and other course related materials typed into word and pdf documents. Upload to appropriate courses, or onedrive folders. Use existing templates for classes, workshops, events and improve templates with branding.

Video Editing and Branding

Video editing and branding. To brand a group of videos with our logos, title pages, credits, exercise disclaimer and brand elements, such as same typeface, graphic elements and size of typeface, and brand colours for those element.

Social Media Content Creation

To get back on track with our social media strategy and integrate our posting schedule and our course launches, our community involvement and upcoming events, workshops, trainings and retreats. We had a bit of a setback the past few months and could use an inspired student or 3 to help us get our mojo back. We have great things going on and we are growing. If we find the right person we will hire for the next quarter. We would like to create a 3 months of posts and new templates for recurring posts.

Google Ads and Business Page Manager

We are searching for a student who understands google ads and would like to get practice managing google ads as a project. We are willing to teach the student how to manage google ads and work with our research and create ads that track and produce traffic on our website. We would also like this student to be involved in updating our google business page and help us to better represent what we do and our brand through this portal. It could be a team of students as well. There are multiple facets to making the most of google. This project is ideal for a marketing or advertising student or someone who is interested in this side of being an entrepreneur - the importance of being able to to understand the advertising budget, the % of budget that goest to advertising and to google specifically.

Project Management and Planning

Establish a long term planning management system. We are in the process of scaling our business and we are looking to partner with a student who is interested in taking a look at the big picture of the business, assessing all of the moving parts and helping us to prioritize goals and objectives and within those prioritize the tasks, identify deadlines and address scheduling issues. At the end of the project we would like to have a schedule for the next 12-18 months for our sustainable green recovery program (opening up to in person yoga in multiple locations internationally), schedule live and online courses, schedule for all aspects of marketing (social media, advertising, promotions, public relations and more).

IT Solutions

We have experienced rapid growth over the past 2 years and we are having some issues in resolving email issues. We would like to create a system where by all mail is read and checked daily and all comes into one hub and that hub is organized. We have our company email, our social media messages, our internal slack communications and we are looking for a solution that can bring it all together into a customer management system. We are open to new software solutions or better use of the tools that we currently use.

Program Research and Development

Program Research and Development. Research is demonstrating that yoga, meditation and mindfulness practices can improve our quality of life, change our moods, behaviours and state of mind. We are interested in creating programming that is directed to at risk youth and particularly in our indigenous youth. We would like to create a research paper that share current research on the subject, research avenues to establish this programming and write proposals to implement this programming. Students would be partnered with the founding director and another yoga teacher in developing all elements of this project.

Yoga for People with Post Concussion Syndrome

We are interested in working with a student that is interested in learning about and assisting us in the development of a yoga program for people who are experiencing post concussion syndrome. We have developed, implemented and done some formal research on the subject and we have evolved a program of yoga asana (postures), pranayama (breathing exercises), meditation, mindfulness, mudras (gestures) that improve the quality of life for those who are suffering from PCS and their care-givers. We are interested in formalizing our findings into a paper or a book and creating a online course that contains tools that can be used asychonistically. The student would be involved in compiling research and creating a document. The student would be able to work with clients and experience yoga for this condition so that they are aware, in a kinaesthetic way about how the practices feel. The student may interview clients and gather quotes and testimonials about how the clients feel before, during and after yoga and meditation practice. The student may help to create a teachable course pack with this population in mind in terms of user experience and functionality. The student can be involved in beta testing the course with clients and ensuring that the formats, time/duration, methods are ideal and reporting back to myself, the director of Atlas Yoga School and a occupational therapist who specializes in this condition. If there is time there will be a second course developed that is for yoga teachers who want to specialize in this condition and if there is time in the placement the student can assist in that course development as well.

Web based Project

We have several web based challenges. We would like to work on the functionality of our website. www.atlasstudio.com Improve the chat function, we are currently using a Facebook integration and would like to integrate a chat function that generates emails or texts to a specific destination within our ecosystem. Integrate a system to translate our website into French and/or other languages We have a simple web-based test that helps clients determine their Ayurvedic body/personality type. We would like to integrate this into our website and learn how to improve it. We would like to point several web address to specific pages on our current website We would like to review our website and sort our a couple of design issues with Squarespace. For example, we changed our brand colours over a year ago and there are a few places where the earlier colours are showing up which is limiting our design capability. Work on the shop function of our website - possibly integrate with another website (shopify) pointing our page to that site. we can work on other things as identified by the interest and skill set of the team.

Graphic Design Intern

We are interested in working with a student that has experience with INDesign and can create templates in this program. The student should be able to follow good design etiquette, be a team oriented in perspective and follow a brand board, creative brief and academic strategy. We are working on the templates for a series of books for a yoga teacher training program. The goal of this project is to create the templates with INDesign for the 1st book in the series of yoga teacher training books called "Foundations in Yoga Teacher Training".

Graphic Design Intern

We are interested in working with a student that has experience with INDesign and can create templates in this program. The student should be able to follow good design etiquette, be a team oriented in perspective and follow a brand boar, creative brief and academic strategy. We are working on the templates for a series of books for a yoga teacher training program.

Human Resources Strategy

We are interested in partnering with a student(s) who are interested in helping us to improve our company culture through our Human Resources. We would like to build a new page on our website that features our teachers, our teachers in training, our admin team, our volunteers, our community partners, our social enterprise partners and more. We wish to do a little research about who is doing this best, competitive analysis, create a design for the page. Interview our team and collect recent photos or create a theme for photos and have everyone follow that theme. Design a series of post for social media (Instagram, Facebook and tictoc) to showcase our talent and communicate our brand with the world. Create a document for onboards new team members that follows the format and suggest dates to update and freshen the same. The ideal student will enjoy working with people, be self motivated and willing to check in weekly to ensure we stay on track with the project goals.

Research Scheduling and CRM Systems

We would like to partner with a student to review our current scheduling and customer retention management systems and make recommendations as to how we can streamline the digital environment of our business. We currently are using acuity with is an add on with Squarespace and integrates nicely but is not perfect for the user experience. We use excel files and constant contact to keep track of and communicate with our customers. There are many systems that could help us to streamline this process. We would like a student team to do some research and see if there is a system that can do in one place what we currently in about 5 places. Our hope is that it would also benefit our data analytics and improve customer service and save us time and money. The right student or students should be interested in data analysis, user experience, company culture and increasing profitability and partner satisfaction. As we grow and prepare to launch more courses and programming and eventually get back to in-person delivery we want to be ready with the right scheduling and customer service/retention applications that we can find.

Public Relations Project

Hi we would like to partner with a student who is interested in learning more about public relations. The incumbent would be responsible for reviewing our current public relations policies and procedures and the outcomes that we are getting and make recommendations about how we can improve our policies, procedures and potentially create a company protocol and resources list for improving this part of our business. We are critically aware that the biggest part of our target market are reaching us through word of mouth and direct searches. We want to improve our brand position organically through connecting with people in social media, traditional media, public and private schools, service organizations and municipal-local governing bodies, international organizations and trade conference/shows/symposiums and more. review existing practices, policies and outcomes make recommendations for future practices, policies and outcomes create a document that we can use to plan, implement and acquire future improved public relations. This document would also contain contact information for media, influencers, organizations that are ideal connection for us to continue our PR efforts. Create a PR plan for 1 year that considers the schedule of new products and services that we intend to bring to market (we are working on a new app idea, a community service website like wikipedia for yoga and digitizing all of our course offerings.)

Virtual Assistant

We are looking to work with a student who might enjoy learning how to be or honing their skills as a virtual assistant. The student would attend meetings, take communication notes and post those notes in SLACK in the appropriate channel for the notes. The student could get involved in a variety of tasks based on their interest. The range of tasks include: social media; course content creation/editing; website editing; research - competitive analysis, keywords, data mining and more. We are open to creating the work placement around the students interests and ability. Create a system for competition analysis. Help to choose a Customer Service or Retention Software package. Set up a CSX system. Create a bookkeeping system for project management. Search for and fill out grant applications.