Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Creating Graphic Design Assets - Poster Series

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new a poster template that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the poster series to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide. Creating camera ready art work that is ready to be printed

Indigenous Yoga Program for At Risk Youth

To work with the founding director to create an educational program designed to give at risk youth access to the tools and technology of an indigenous informed yoga program. Collaborate on the content of the program based on SMART goals. Create a beta version of the course that can be tested with a group of students. Use the feedback to improve and create a final version of the course that can be launched in the Spring of 2024.

Program Research and Development

Program Research and Development. Research is demonstrating that yoga, meditation and mindfulness practices can improve our quality of life, change our moods, behaviours and state of mind. We are interested in creating programming that is directed to at risk youth and particularly in our indigenous youth. We would like to create a research paper that share current research on the subject, research avenues to establish this programming and write proposals to implement this programming. Students would be partnered with the founding director and another yoga teacher in developing all elements of this project.