Community Chat Area Development for DifferentMatters
The main goal for the project is to create a community chat area for DifferentMatters' product using Python. This will involve several different steps for the developers, including: - Understanding the company's mission and product to align the chat area with the company's goals. - Developing the code for the community chat area using Python. - Testing the chat area for functionality and user experience. - Implementing user authentication and security features. - Integrating the chat area with the existing product interface.
Social Media Channel Development
Our company has been serving hundreds of business leaders for decades. We are shifting our business model to focus on individuals by taking our best strategies online into an Emotional Fitness Studio. We would like to collaborate with students who will create content and drive our social media marketing efforts on Instagram, LinkedIn and Facebook. By the end of the project, students should demonstrate: Understanding of our company’s target market, products and services Social Media marketing specific to a channel to drive followers A clear path forward for the next steps in the strategy based on data from executing their plan. Bonus steps would include: Cross-over strategies between channels
Video Creation for Emotional Fitness Studio
Our company has been serving hundreds of business leaders for decades. We are shifting our business model to focus on individuals by taking our best strategies online into an Emotional Fitness Studio. We would like to collaborate with students to create videos that support our "sprint" (learning topics) using PowToons. The videos will be used by our members and possibly even used to promote the Studio itself. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Working with our Instructional Designer to understand the workflow of Sprint design and creation. Selecting suitable background music. Providing voice-over for some videos Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
DifferentMatters Social Media Marketing System Build Out
The goal of this project is to help DifferentMatters develop a comprehensive social media marketing system that includes scheduling posts, engaging their audience, setting up a plan to track metrics, and using social listening to understand how to grow relevance with thought-leaders. Included in this system is the need to work with key business partners who will create the posts & follow the already-created content calendar.
Create Our Vector Database (AI/ML & LLM)
DifferentMatters is developing the latest methodology and application to help everyday people find belonging. In order to accelerate our pace to market, we need to create content specific to our IP so that our application then becomes a portal to unique experiences for each individual. We would like to collaborate with students to apply the latest artificial intelligence (AI) and machine learning (ML) techniques to our existing dataset. Students will develop an AI / ML model that will create a vector database to support our development of content, and eventually lead to user-content access as our platform evolves. This will involve several different steps for the students, including: Conducting background research on the simplest way to create our database for usability by non-technical users. Analyzing our current dataset. Researching the latest AI / ML techniques and how they could be applied to our data. Developing an AI / ML model that provides unique outcomes or insights into our data. Providing multiple solutions that can be applied to solve the same problem.
Software Development Grant Writing (Canada)
We are looking for assistance in finding and completing grant applications that support the development of software that will expand our business reach from local, to national to global. This project will include: Seeking out the grants available to Small & Medium businesses for digital transformation and software development Develop an understanding of what is required in each grant Understand our business model and growth plans
Social Media Strategy Implementation & Analysis
Build brand awareness for DifferentMatters through our implementing our social media strategy to drive 1000+ new email contacts for our newsletter that will launch in Jan 2023.
Belonging in the Workplace Survey Creation
We are looking to develop an analog and then digital survey to inform benchmarks and ongoing development regarding sentiments of belonging in the workplace. Using research and communications best practices, we would like students to review our current survey questions, and use them to build the digital survey by completing 100 analog surveys using our current lead database. This survey will provide lead generation opportunities, help build our email marketing list, provide insight into belonging to share quarterly through our reports.