Our company has been serving hundreds of business leaders for decades. We are shifting our business model to focus on individuals by taking our best strategies online into an Emotional Fitness Studio.

We would like to collaborate with students to create videos that support our "sprint" (learning topics) using PowToons. The videos will be used by our members and possibly even used to promote the Studio itself.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s target market, brand guidelines, and products and services.
• Working with our Instructional Designer to understand the workflow of Sprint design and creation.
• Selecting suitable background music.
• Providing voice-over for some videos

Bonus steps in the process would also include:

• Combining visual and auditory elements to create a finalized video.
• Recommending ideas for future marketing videos.

By the end of the project, students should demonstrate:

• Understanding of our company’s target market, products and services
• Creation of Sprint videos based on the Instructional Designer's plan
• Selection of suitable background music

Bonus steps would include:

• Voiceovers
• Recommending ideas for future videos
• Promotional videos

Final deliverables should include

• Sprint videos that are on-brand and posted to our Studio

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our target market, products and services
• Our current brand guidelines
• Input on choices, problems or anything else the students might encounter.