Social Media Strategy Implementation & Analysis
Closed
Toronto, Ontario, Canada
Project
Academic experience or paid work
120 hours per learner
Learner
Canada
Intermediate level
Project scope
Categories
Communications Digital marketing Social media marketing Social sciencesSkills
brand awareness content creation social media strategy newsletters social mediaBuild brand awareness for DifferentMatters through our implementing our social media strategy to drive 1000+ new email contacts for our newsletter that will launch in Jan 2023.
- Audit & update our Social Media Company Pages on Instagram and LinkedIn
- Launch our 1st lead magnet campaign including design of landing page
- Create content to post to our social company pages and website based on our content calendar (print, image, video)
- Develop a process to track and analyse results of activities 1, 2 and 3.
- Launch meeting to introduce student(s) to the company, the project and key stakeholders
- Weekly prep/review meetings to stay on track through the 8 weeks of the project
- End of project debrief including lessons learned, recommendations on next steps
- Ongoing in-project access to stakeholders via Microsoft Teams
About the company
Company
Toronto, Ontario, Canada
2 - 10 employees
Business & management, Hospital, health, wellness & medical
DifferentMatters is on a mission to help everyday people find connection in a disconnected world.
We use the latest in proven behaviour science to give people the tools to reduce stress and overwhelm, improve the choices they make and build confidence in who they truly are and how they show up in the world.
By blending human psychology, instructional training, executive coaching, and easy-to-use technology, our process has helped thousands of people use their agency, space, and voice to get better results and live better lives.