Sales Lead Generation Strategist

The ITSA Training and Testing Center in Mississauga, Ontario, seeks to enhance its client base by implementing a targeted lead generation strategy. The primary goal is to identify key markets and build a comprehensive database of potential leads, focusing on organizations and individuals who would benefit from ITSA's training and testing services. This project will involve researching and analyzing market trends to pinpoint high-potential sectors and demographics. The team will then develop and execute outreach campaigns tailored to these identified markets, utilizing digital marketing tools and strategies to effectively communicate ITSA's offerings. By applying classroom knowledge in marketing and data analysis, learners will gain practical experience in strategic planning and execution, contributing to the center's growth objectives.

Front-Desk Operations and Proctoring Management System

The ITSA Training and Testing Center seeks to enhance its front-desk operations and proctoring processes to improve efficiency and compliance. Currently, the center faces challenges in managing receptionist duties, which include scheduling appointments, handling client communications, and performing data entry tasks. Additionally, ensuring adherence to testing protocols during proctoring sessions is crucial for maintaining the integrity of the testing environment. The goal of this project is to develop a streamlined system that integrates these functions, reducing manual workload and minimizing errors. By leveraging classroom knowledge in systems design and process optimization, learners will create a solution that enhances operational efficiency and ensures compliance with testing standards.

Digital Marketing Campaign for iTechSkills Academy

iTechSkills Academy aims to enhance its online presence and attract more students to its courses through a targeted digital marketing campaign. The project involves creating a comprehensive marketing strategy that leverages social media platforms, email marketing, and search engine optimization (SEO) to reach potential learners. The goal is to increase brand awareness, engage with the target audience, and drive enrollment in upcoming courses. The project will require analyzing current marketing efforts, identifying areas for improvement, and developing creative content that resonates with the target demographic. Learners will apply their knowledge of digital marketing principles, data analysis, and content creation to design and implement an effective campaign. The project will be completed by a team of marketing students who will collaborate to achieve the desired outcomes.

iTechSkills Academy Marketing and Privacy Project

The main goal for the project is to create a comprehensive social media campaign strategy, market expansion report, privacy policy review, and marketing videos for iTechSkills Academy to enhance brand visibility, attract more students, and ensure compliance with industry standards.