The ITSA Training and Testing Center in Mississauga, Ontario, seeks to enhance its client base by implementing a targeted lead generation strategy. The primary goal is to identify key markets and build a comprehensive database of potential leads, focusing on organizations and individuals who would benefit from ITSA's training and testing services. This project will involve researching and analyzing market trends to pinpoint high-potential sectors and demographics. The team will then develop and execute outreach campaigns tailored to these identified markets, utilizing digital marketing tools and strategies to effectively communicate ITSA's offerings. By applying classroom knowledge in marketing and data analysis, learners will gain practical experience in strategic planning and execution, contributing to the center's growth objectives.

The project will culminate in a detailed report and presentation outlining the lead generation strategy, including identified key markets and a database of potential leads. Additionally, the team will deliver a set of outreach campaign materials, such as email templates and social media content, designed to attract prospective clients. These deliverables will provide ITSA with actionable insights and tools to enhance its marketing efforts.