Promotional Materials - Infographics, Fliers, and Presentations
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for innovative functional food products, such as edible oil, snack bars, and grains and flakes, in North America. - Redesign the brand elements to be used in all marketing materials targeting functional foods markets. - Market presentation in PPT and PDF formats in English for assigned functional products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.
Brand Development and Marketing Launch
DLA & Associates Inc. is in the process of developing a line of novel functional foods with medicinal benefits. The novel products will include protein bars, stick snacks, and porridge mixes. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Industry size and market potential for each product category Creating a brand persona and development of brand elements Target market research and communications strategies to reach the target segments Competitive landscape and SWOT analysis for each product category Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report on a selected topic: market size and potential for the products of interest, marketing communications strategies for a product under consideration, SWOT analysis for a specific product, and packaging strategies for a selected product. The company plans to engage a group of students to work on this project. Students can pick certain areas of the projects in accordance with their interests and competencies.
Competitive Analysis of Edible Grain Flakes Brands in North America
DLA and Associates Inc. is planning to launch new healthy edible grain flakes products in physical stores and online marketplaces, such as Amazon, eBay, and Walmart. We want to develop clarity on our competitive advantages and optimize our traditional and online marketing strategy to sell our products on these platforms and to develop a strong distribution network. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in online marketplaces and physical stores and how we can differentiate ourselves through our product/service offering, and our messaging.
Blog Writers - Functional Foods and Health Benefits
DLA & Associates Inc. is an active player in the agricultural space and food industry. Currently, the company is exploring market opportunities for novel functional food products infused with vitamins, minerals, and botanical extracts. We are looking for students to write blogs on functional foods. The project includes: - Research on health benefits of functional foods and the functional foods industry in general; - Development of short blog articles for posting on the website and other social media platforms; - Reaching out to other websites for opportunities to post guest posts on functional foods. Based on insights from our marketing team and your research, you will develop a set of blog materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of functional food products.
Website Improvement and Development
DLA & Associates Inc. is a trading and manufacturing company focused on agricultural products and technologies. We would like to update and improve our existing site. Also, we need assistance to add new modules, such as eCommerce. Students should be prepared to: Create a design of a proposed eCommerce section of the website and test its functionality. Populate various website sections with additional content provided by the company. This will include additional text, images, and short videos. Re-format some of the pages to make them easier to read and more pleasant to view. The suggestions will be provide by the company and discussed together with students. Provide training on updating and maintaining the site.
Blog Writers - Amaranth Products
DLA & Associates Inc. is an active player in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America. Amaranth grains are considered to be superfood and had many therapeutic benefits. We are looking for students to write blogs on amaranth-based products. The project includes: - Research on health benefits of amaranth and its applications in the foods industry; - Development of short blog articles for posting on the website and other social media platforms; - Reaching out to other websites for opportunities to post guest posts on amaranth and amaranth products. Based on insights from our marketing team and your research, you will develop a set of blog materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products.
Promotional Material - Functional Foods
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for innovative functional food products, such as edible oil, snack bars, and grains and flakes, in North America. - Redesign the brand elements to be used in all marketing materials targeting functional foods markets. - Market presentation in PPT and PDF formats in English for assigned functional products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.
Market Research - Functional Foods
DLA & Associates Inc is in the process of developing a line of innovative functional food products to cater to health-conscious consumers. The products include edible oils, flakes, grains, flour, and nutritional snacks. We want to better understand our target market and audience for our products as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research and communications strategies to reach the target segments Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.
Competitive Analysis - online marketplaces
DLA and Associates Inc is planning to launch new consumer products on online marketplaces, such as Amazon, eBay, and Walmart. We want to develop clarity on our competitive advantages and optimize our online marketing strategy to sell our products on these platforms. The product categories include snack bars, grain products, and specialty honey. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in online market places and how we can differentiate ourselves through our product/service offering, and our messaging. Students can select a specific product category to focus on.
Promotional Material - Amaranth
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America. - Redesign the brand elements to be used in all marketing materials targeting amaranth markets - Company presentation in PPT and PDF formats in English for amaranth products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.
Market Research - Squalene
DLA & Associates Inc is in the process of developing a line of functional medicinal and cosmetic products based on amaranth seeds. Amaranth is rich in squalene widely used in the cosmetic industry. DLA & Associates Inc. is looking for new ways to extract this ingredient from amaranth and to set up a manufacturing facility. We want to better understand our target market and audience for squalene as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research and communications strategies to reach the target segments Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.
Website Improvement and Development
DLA & Associates Inc. is a trading and manufacturing company focused on agricultural products and technologies. We would like to update and improve our existing site. Also, we need assistance to add new modules, such as eCommerce. Students should be prepared to: Create a design of a proposed eCommerce section of the website and test its functionality. Populate various website sections with additional content provided by the company. This will include additional text, images, and short videos. Re-format some of the pages to make them easier to read and more pleasant to view. The suggestions will be provide by the company and discussed together with students. Provide training on updating and maintaining the site.
Market Research - Natural Preservatives in Foods
DLA & Associates Inc is in the process of developing a line of natural ingredients to improve shelf life of various foods. Amaranth is known to have such properties and the company is exploring this botanical ingredient as a food additive with preservation properties. We want to better understand our competitive environment and market potential. The research will include: Overview of natural ingredients used in the food industry as preservatives Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our technology. The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics, for example - just an overview of the market, or just a competitive analysis, etc.
Foreign Market Expansion - Saudi Arabia, UAE
DLA & Associates Inc. targets Saudi Arabia and UAE to export Canadian beef and poultry products. We need assistance to develop a strategy to target importers of meat products: Identify key players in Saudi Arabia and UAE that import meat products and develop their profiles Assess the overall market opportunity for frozen beef and poultry in Saudi Arabia and UAE Discover regulatory requirements in Saudi Arabia and UAEfor the importation of meat products Develop communications strategies and channels to target potential partners and clients in Saudi Arabia and UAE Assess the competitive environment and identify key competition in Saudi Arabia and UAE The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.
Market Research - Amaranth
DLA & Associates Inc is in the process of developing a line of functional foods based on amaranth seeds. Amaranth is known to have many therapeutic properties and is a source of antioxidants, Omega oils, numerous vitamins, and minerals. Our product line will include amaranth seeds and amaranth-based snacks. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research and communications strategies to reach the target segments Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.
Foreign Market Promotional Material Development
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Together with our marketing team, we would like for you to design new promotional material for an international market where we are currently conducting business. The promotional materials will include the following items: - Redesign the company logo to be used in all marketing materials targeting foreign markets - Design a compelling business card for our employees to be shared electronically with potential clients overseas. - Company presentation in PPT and PDF formats in English. This may involve several versions targeting specific markets (Asia, Middle East, Europe, South America) - Product catalog in PDF formats in English. This may involve several versions targeting specific markets (Asia, Middle East, Europe, South America) - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. This project will involve: Researching the foreign market where we have recently expanded Assessing our existing marketing communications and adjusting messaging on the promotional materials as per your research. Recommending supplementary marketing tactics to reinforce messaging on the marketing materials under consideration. We are looking to improve our current marketing messages on promotional materials and to design new convincing, persuasive, and appealing items that will inspire confidence and credibility in potential recipients of these materials.
Website Development
We would like a new website for our organization from scratch. The current website, progressio-trading.com, is narrow in focus and full of technical glitches. The website should be built on WordPress. The site is informational in nature and is not for eCommerce. It will have forms for communication and feedback, blog and news sections, product and services descriptions. We would like to work with students to develop a new website for us. Students should be prepared to: Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.