DLA & Associates Inc is in the process of developing a line of functional foods based on amaranth seeds. Amaranth is known to have many therapeutic properties and is a source of antioxidants, Omega oils, numerous vitamins, and minerals. Our product line will include amaranth seeds and amaranth-based snacks.

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

• Target market research and communications strategies to reach the target segments
• Industry size and market potential
• Competitive landscape and SWOT analysis
• Strategic positioning of our brand, packaging considerations including product renderings

The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.

We will provide at least 5 hours of mentorship and supervision.