DLA & Associates Inc. is in the process of developing a line of novel functional foods with medicinal benefits. The novel products will include protein bars, stick snacks, and porridge mixes.

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

• Industry size and market potential for each product category
• Creating a brand persona and development of brand elements
• Target market research and communications strategies to reach the target segments
• Competitive landscape and SWOT analysis for each product category
• Strategic positioning of our brand, packaging considerations including product renderings

The final project can come in the form of a report on a selected topic: market size and potential for the products of interest, marketing communications strategies for a product under consideration, SWOT analysis for a specific product, and packaging strategies for a selected product.

The company plans to engage a group of students to work on this project. Students can pick certain areas of the projects in accordance with their interests and competencies.

Students will be working on the following tasks:

Market Research

Development of Marketing communications

Competitive analysis

Packaging design

The final deliverable will be a final report on one of the topics above. Students will be assigned a subtopic depending on the company's needs.

The company will provide at least 5 hours of mentorship and supervision. Regular recap sessions will be scheduled on a weekly basis in addition to mentoring hours.