Digital Marketing Sprint 2 - Launch Campaign - Post, Articles and Newsletters

The main goal of this project is to Strategic Product Launch Campaign Optimize Profile and Establish Content Best Practice Refining Target Audience Digital Media Marketing Platform > Use Case > Success Metrics LinkedIn - MoMG - 50% Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal Newsletter - Bi-weekly/Monthly Events - Community Book of Business - B2B/ B2C/ B2G Reddit - Social ROI Post - Text, Image & Videos Live - Host AMA Playbook & Articles - Subreddit Book of Business - B2B/ B2C/ B2G Meta Platforms - Cross post Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal Reels - Digital Creator Events - Community Book of Business - B2B/ B2C/ B2G Page and Groups YouTube Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Tiktok Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Twitter Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G WeChat Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Emails/ Website Newsletter Blog Quora WeChat

Blogging/Case Studies

3PL-Evate is a startup B2B company that offers three services. We want to create blog and case study entries to strengthen our marketing. We would like to collaborate with students to create blog posts and case studies to educate our target audience and drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, and services. Recommending topics for our blog/case study posts. Drafting posts relevant to our business. Revising posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog/case studies. Creation/utilization of creative assets to enhance quality of posts.

Digital Marketing

SNS is actively seeking collaboration with students to enhance and promote our extensive range of products online. We've crafted a series of marketing strategies, though their execution has presented some challenges. For students interested in this partnership, the role will encompass a variety of tasks: Gaining an in-depth understanding of our target audience, as well as our diverse products and services. Engaging in the critique and assessment of marketing materials, including social media posts, email campaigns, and brochures. Implementing these materials in line with our social media schedule to boost traffic to our website. Maintaining and updating our social media platforms regularly. Additionally, there's an opportunity for students to provide further value by: Proposing effective search engine optimization (SEO) techniques to ensure our content is highly visible and easily discoverable.

Lean Startup Business Strategy Development

At SNS, we've observed that our product development and operational processes could be significantly more efficient. Our goal is to streamline these processes to make them leaner, reducing costs and enabling quicker adaptation to customer feedback. In this project, students will be tasked with assessing our operations to pinpoint inefficiencies that cause delays or excessive costs. Their responsibilities will include: Charting our operational processes using Business Process Model Notation (BPMN), scrutinizing each step and its resource consumption. Identifying any bottlenecks hindering our operational efficiency. Investigating potential solutions for each specific issue uncovered during the mapping process. Developing a detailed proposal that includes recommendations for enhancements and a practical plan for integrating these solutions. Incorporate financials and future projections based on strategy and performance. Creating an updated BPMN model reflecting the operational processes with the proposed improvements implemented.