Sonical.ly - Marketing/Growth Team

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Sonical.ly is an early stage gaming and education tech startup whose mandate is to make music creation easily accessible to everyone. The company was founded by Juno Award winning K-pop music producer/product designer/educator Elmo Chong and K-pop songwriter/developer/designer Andrew Choi, who are spearheading an exciting new phase of iterative growth towards product market fit. To elevate successful outcomes, Sonical.ly has enlisted an elite board of advisors that are accomplished experts in AAA gaming and Venture Investing . These advisors include: Charles Huang: Music game legend and founder of the Guitar Hero franchise. Jungwon Hahn: Former Managing Director of Blizzard Entertainment. John Kim: Silicon Valley Venture Capitalist for Amasia . The ideal candidate will have a love for music/games, possess a diverse marketing & growth skillsets and have a natural empathy to help solve real pain points for potential users. This person is patient, has excellent time-management skills, and practices an effective communication style. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Digital Marketing Strategic Growth IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Support the execution of performance marketing campaigns Drive optimization and success of project growth Work with leaders to drive project growth and knowledge sharing Manage the day-to-day aspect of all email marketing initiatives, including but not limited to the creation and monitoring of messages, segments and workflows. SEO/SEM/Social Media Strategy Planning & Implementation Tracking KPIs and producing useful reports for management and clients Talking to Users to gather feedback and discover pain points. Content Marketing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Sonical.ly Brand Awareness Campaign Social Media & Community Member Growt h

Virtual Internship Opportunity: Marketing

4 individual positions are available Phase 1: Training Phase (about 10 hours) Students will be provided with all the background information and training in terms of the project outline and deliverables over the course of their time with us. Areas focused aligns with our project and will focus on research gathering and connecting students with relevant contacts for support Phase 2: Project Execution Phase (about 70 hours) Conduct a full competitive landscape analysis Identify opportunities and threats facing our brand; assess where we can differentiate from our competitors. Perform pricing analysis and proposal pricing options for our glasses. Look into various marketing approaches for our specific visually impaired customer base and identify the best marketing approach to increase visibility about Seleste. The final project deliverable is a written report detailing the above information and your recommendation on the value proposition Seleste can bring to the market.

Virtual Internship Opportunity: Research and Customer Discovery

4 individual positions are available Phase 1: Training Phase (about 10 hours) Students will be provided with all the background information and training in terms of the project outline and deliverables over the course of their time with us. Areas focused aligns with our project and will focus on research gathering and connecting students with relevant contacts for support Phase 2: Project Execution Phase (about 70 hours) - Research visual impairment demographics across North America for different levels of visual impairment - Write and distribute surveys amongst people with vision loss to gather information on the problems they face and look to discover the opportunities for Seleste - Research and talk to industry experts about the barriers faced in creating smart glasses and Assistive technology to help us understand where we should focus our R&D The final project deliverable is a written report with a breakdown of the market information generated from the surveys and interviews

Virtual Internship Opportunity Marketing

4 individual positions are available Phase 1: Training Phase (about 10 hours) Students will be provided with all the background information and training in terms of the project outline and deliverables over the course of their time with us. Areas focused align with our project and will focus on research gathering and connecting students with relevant contacts for support. Phase 2: Project Execution Phase (about 70 hours) Next year we plan to distribute our glasses through a partner organization, however, we need to provide this organization with marketing material to send to their customers. The student will look at coming up with the narrative and marketing material that we can send to our partner organization to train their customer outreach team and to put on their website and application.