Marketing planning
Timeline
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January 5, 2026Experience start
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January 30, 2026Interim report 1
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February 27, 2026Interim report 2
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March 13, 2026Interim report 3
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April 2, 2026Experience end
Timeline
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January 5, 2026Experience start
-
January 30, 2026Interim report 1
First interim report. Described in project description provided to students.
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February 27, 2026Interim report 2
Second interim report. Described in project description provided to students.
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March 13, 2026Interim report 3
Third interim report. Described in project description provided to students.
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April 2, 2026Experience end
Experience scope
Categories
Advertising Social media marketing Communications Market expansion Marketing strategySkills
marketing planning marketing communications marketing secondary research primary research zoom (video conferencing tool)Intermediate level marketing students in the third year of their degrees at York University. They are capable of developing a custom marketing plan or marketing communications plan for a company or not-for-profit.
Learners
Students will perform secondary research and apply course theory to develop a marketing plan or marketing communications plan. No primary research will be conducted. Clients will receive a marketing plan or marketing communications plan in softcopy. The plan will be presented to the client on Zoom. The presentation will be provided to the client in softcopy.
Project timeline
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January 5, 2026Experience start
-
January 30, 2026Interim report 1
-
February 27, 2026Interim report 2
-
March 13, 2026Interim report 3
-
April 2, 2026Experience end
Timeline
-
January 5, 2026Experience start
-
January 30, 2026Interim report 1
First interim report. Described in project description provided to students.
-
February 27, 2026Interim report 2
Second interim report. Described in project description provided to students.
-
March 13, 2026Interim report 3
Third interim report. Described in project description provided to students.
-
April 2, 2026Experience end
Project Examples
Requirements
Marketing plan or marketing communications plan for a B2B or B2C company. We are not looking for start-ups. Clients must have been in business for a minimum of three years and have annual revenues in excess of $1 million.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 5, 2026Experience start
-
January 30, 2026Interim report 1
-
February 27, 2026Interim report 2
-
March 13, 2026Interim report 3
-
April 2, 2026Experience end
Timeline
-
January 5, 2026Experience start
-
January 30, 2026Interim report 1
First interim report. Described in project description provided to students.
-
February 27, 2026Interim report 2
Second interim report. Described in project description provided to students.
-
March 13, 2026Interim report 3
Third interim report. Described in project description provided to students.
-
April 2, 2026Experience end