Social Media Marketing Campaign

Our company is a boutique human capital consulting firm focused on enabling our clients to understand and embrace the future of work. We would like our SEO and social media marketing to attract more customers. We would like to work with students to design and implement a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Strategic B2B Prospecting Plan

Our company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience. This will involve several different steps for the students, including: Identify key contacts Write and plan what our message is Create a guide to help us find new clients Bonus steps in the process would also include: Building a script for our sales team to use

Practical Tools, Templates, and User Guides - Future of Work

I’m looking for a series of tools and templates to be developed covering every aspect of the employee life cycle, from talent attraction to employer value proposition to talent sourcing and selection to onboarding to talent management/reviews and so on. These should have a lens on the future of work and leading practices/thinking. These will be used with our clients, should be practical, professional, and thoughtfully designed for impact and ease of use. This initiative will provide great learning opportunities in the future of work space, working with a senior executive who will act as a mentor. It will also provide experience in corporate/professional writing.

Website and Communications Audit Tool UI / UX Design & Prototype

Our company would like to explore re-designing our current website and Communications audit tool with a prototype. The goal is to design the user interface/how this tool will look and how users will engage with it and then what the final report will look like, including potential interactive elements. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this