Virtual Internship Opportunity: Strategic Marketing Plan

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The primary focus for the student will be: Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for an existing product; identify expansion opportunities; identify key messaging for product. Strategic Marketing Plan - Develop a strategic marketing plan for 1 or 2 of our current products. Identify the target market and how we can reach this market. Our goal at the end of this experience is: Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Strategic Marketing Plan - For the student(s) to help us understand whom we should aim to market our product to and the best way to go about this in terms of ways of reaching this market. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging and E-mail Primary contact : Mackenzie Siddall, Brand Development & Digital Marketing Coordinator Secondary contact: Darcy Haggith, CEO