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Virtual Internship Opportunity: Strategic Marketing Plan

Closed
Infinit Nutrition Canada
Infinit Nutrition Canada
Windsor, Ontario, Canada
Mackenzie Siddall
Brand Development & Digital Marketing Coordinator
(2)
2
Project
Academic experience
60 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Market research Marketing strategy
Skills
target market digital marketing strategic marketing market segmentation communication marketing market research brand management marketing planning
Details

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams.

The primary focus for the student will be:

  • Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for an existing product; identify expansion opportunities; identify key messaging for product.
  • Strategic Marketing Plan - Develop a strategic marketing plan for 1 or 2 of our current products. Identify the target market and how we can reach this market.

Our goal at the end of this experience is:

  • Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
  • Strategic Marketing Plan - For the student(s) to help us understand whom we should aim to market our product to and the best way to go about this in terms of ways of reaching this market.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging and E-mail

Primary contact: Mackenzie Siddall, Brand Development & Digital Marketing Coordinator

Secondary contact: Darcy Haggith, CEO

Deliverables
No deliverables exist for this project.
Mentorship

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About the company

Company
https://www.infinitcanada.com/store/pc/home.asp
Windsor, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical

We’re proud to fuel Canada’s most elite athletes with the highest grade, ultra-premium sports nutrition. We look forward to providing the same high standards of customer service and quality product to you.

We source nearly all of our materials from Canada and manufacture proudly in Windsor, Ontario, Canada. We are proud that we continue to earn the right to fuel the most elite athletes in Canada through our partnerships. All products are produced in our own pharmaceutical standard facility with ultra-premium raw materials. All materials used in the production of Gold Standard products are tested by HFL for the latest WADA guidelines prior to use.