MiTravel - Video Content Creation (TikTok)

THE PROJECT We are looking for a series of video content distributed across Tik Tok . The goal is to better capture our avid group travel planners’ attention and increases their interest in becoming users of the MiTravel Planning Board, through creating engaging, entertaining and educational videos . You will be creating short and long-form video content for our Tik Tok channel: www.tiktok.com/@mitravelapp

MiTravel - Product Marketing

Positions available: 1-3 (teams or individual) THE PROJECT We are looking for a product launch campaign strategy , which we can implement leading up to our official product launch in June 2021. The main goal of the product launch strategy is to better capture our student travellers’ attention, through creating an engaging, hype campaign, that increases their interest in becoming an early adopter of MiTravel upon launch. One part of the strategy is to focus on building our mailing list subscribers in preparation for the product launch. Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO. To ensure the successful delivery of this project, we outline some key tasks (but not limited to) which selected students will perform: Gain a better understanding of what MiTravel is as a company and platform, and identify a tailored campaign strategy that will deliver a successful and well-received product launch Conduct preliminary primary and secondary market research to strengthen your understanding of the student travellers demographic, and assess best practices of what engages them and makes them want to sign-up and become an early user of the platform Work collaboratively with the group of selected students and our Founder & CEO to develop strategies that will improve our online and offline presence, grow our mailing list sign-up and increase conversion rates, and recommend relevant programs, tools, and methods of engagement to consider Finalize and consolidate a 3-month roll-out product launch plan with a creative, compelling and engaging marketing strategy that successfully targets the student travellers market Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATES You are an ambitious, entrepreneurial-driven student looking to build a career in product marketing or strategy consulting. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun marketing campaigns. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip! We are looking for a couple of Marketing and/or Business students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment with minimum supervision. PRODUCT MARKETING & LAUNCH STRATEGIST 1-3 years of marketing, project management and/or consulting experience within a technology company or start-up environment Self-starter who loves to take ownership and is a creative, outside-the-box thinker Strong attention to detail with excellent verbal and written communication skills Passion for start-up and product marketing with good understanding of industry trends Working towards a degree in marketing, communication, technology, business or similar Portfolio to showcase past marketing campaign, social media campaign, or case study work Previous study and/or work abroad experience (or intention to in the future) is an asset At this time, we are looking to bring on 1-3 people for this specific project as outlined above. We are open to a larger student team if the students are part of a university course hosted on Riipen. Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

MiTravel - Graphic Designer

Positions available: 1-2 (teams or individual) THE PROJECT As our graphic designer, you will use your knowledge, expertise and skills in the fields of typography, imagery, space, texture to help craft a unique and memorable brand image for MiTravel. Contribute to building and refining the existing MiTravel brand system by establishing a clear & compelling art direction. Design visual communication assets, including social media templates, digital publications, videos and animations, and other digital and physical materials. Visually establish brand consistency across all communication platforms and channels. Collaborate closely with the Co-Founder & Lead Designer, Founder & CEO, and the Marketing team to understand the targeted audience groups and contribute to creative strategies. Staying in the loop and on top of the latest standards, changes, trends in the graphic design field. Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATE You are a strong team player with a maker spirit that would like to use your talents to help shape the early vision of MiTravel. You are confident in your abilities and motivated to produce quality work. Most importantly, you are passionate about traveling and enjoy planning for a trip! GRAPHIC DESIGNER A portfolio of your work that showcases your conceptual thinking. Strong communication and visual storytelling skills and able to clearly articulate rationale for design decisions. Comfortable navigating ambiguity, tight deadlines, and shifting priorities. Ability to collaborate with multiple stakeholders and iterate across a diverse set of ideas. Demonstrate a high level of competency working in the Adobe Creative Suite. At this time, we are looking to bring on 1-2 people for this specific role as outlined above. Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

MiTravel - Content Marketing / Community Marketing

THE PROJECT We are looking for a content strategy to further increase customer awareness of MiTravel which will be implement during the course of project term. The main goal of the content strategy is to better capture our avid group travel planners’ attention and increases their interest in becoming an early user of the MiTravel Planning Board, through creating engaging, entertaining and educational content. Selected students can choose from the following channels including (but not limited to) blog posts, Discord, Pinterest, Tik Tok, Youtube videos and etc. For a better idea of current channels available for MiTravel, you can check out this link: https://www.liinks.co/mitravelapp Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO. You will also work closely with our Social Media Coordinator throughout your term. To ensure the successful delivery of this project, we outline some key tasks and basic timeline which selected students will perform: Week 1 : Gain a better understanding of what MiTravel is as a company and platform, and conduct preliminary primary or secondary market research to strengthen your understanding of the group travel planner demographic, and assess best practices of what engages them and makes them want to sign-up and become an early user of the platform. Week 1 : Work collaboratively with the group of selected students to develop and present your strategy pitch + implementation plan to the Founder & CEO that will improve our brand / product presence, grow our user base and become the go-to hub for travel-related content that successfully targets the group travel planner market. Week 2-7 : Implement your content strategy across channel(s) you and your group of selected students have chosen. Review weekly metrics of the KPIs set to measure how your strategy is proceeding forward (what's working / not working). Week 8 : Analyze project implementation and consolidate into a final deliverable (i.e. what you worked on over the past 8 weeks, what were the results, any challenges that you faced, what would you do differently, key learnings and takeaways) which will be presented to the team during the Wrap-Up Showcase & Social Party. Please note: students will work on this project on a part-time basis for 10 hours per week (for a maximum duration of 8 weeks). THE CANDIDATES You are an ambitious, entrepreneurial-driven student looking to build a career in content writing, social media or product marketing. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun content ideas. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip! We are looking for a couple of Marketing and/or Business students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment. CONTENT MARKETER 1-3 years of content marketing, social media and/or copywriting experience within a technology company or start-up environment Self-starter who loves to take ownership and is a creative, outside-the-box thinker Strong attention to detail with excellent verbal and written communication skills Passion for start-up and content marketing with good understanding of industry trends Working towards a degree in marketing, communication, technology, business or similar Portfolio to showcase past content writing, social media campaign, or case study work Previous experience with video editing and/or graphic design is an asset Previous experience creating content via Pinterest, TikTok, or YouTube is an asset Previous experience building an online community via Discord or Slack is an asset