THE PROJECT

We are looking for a content strategy to further increase customer awareness of MiTravel which will be implement during the course of project term. The main goal of the content strategy is to better capture our avid group travel planners’ attention and increases their interest in becoming an early user of the MiTravel Planning Board, through creating engaging, entertaining and educational content.

Selected students can choose from the following channels including (but not limited to) blog posts, Discord, Pinterest, Tik Tok, Youtube videos and etc. For a better idea of current channels available for MiTravel, you can check out this link: https://www.liinks.co/mitravelapp

Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO. You will also work closely with our Social Media Coordinator throughout your term.

To ensure the successful delivery of this project, we outline some key tasks and basic timeline which selected students will perform:

• Week 1: Gain a better understanding of what MiTravel is as a company and platform, and conduct preliminary primary or secondary market research to strengthen your understanding of the group travel planner demographic, and assess best practices of what engages them and makes them want to sign-up and become an early user of the platform.
• Week 1: Work collaboratively with the group of selected students to develop and present your strategy pitch + implementation plan to the Founder & CEO that will improve our brand / product presence, grow our user base and become the go-to hub for travel-related content that successfully targets the group travel planner market.
• Week 2-7: Implement your content strategy across channel(s) you and your group of selected students have chosen. Review weekly metrics of the KPIs set to measure how your strategy is proceeding forward (what's working / not working).
• Week 8: Analyze project implementation and consolidate into a final deliverable (i.e. what you worked on over the past 8 weeks, what were the results, any challenges that you faced, what would you do differently, key learnings and takeaways) which will be presented to the team during the Wrap-Up Showcase & Social Party.

Please note: students will work on this project on a part-time basis for 10 hours per week (for a maximum duration of 8 weeks).

THE CANDIDATES

You are an ambitious, entrepreneurial-driven student looking to build a career in content writing, social media or product marketing. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun content ideas. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip!

We are looking for a couple of Marketing and/or Business students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment.

CONTENT MARKETER

• 1-3 years of content marketing, social media and/or copywriting experience within a technology company or start-up environment
• Self-starter who loves to take ownership and is a creative, outside-the-box thinker
• Strong attention to detail with excellent verbal and written communication skills
• Passion for start-up and content marketing with good understanding of industry trends
• Working towards a degree in marketing, communication, technology, business or similar
• Portfolio to showcase past content writing, social media campaign, or case study work
• Previous experience with video editing and/or graphic design is an asset
• Previous experience creating content via Pinterest, TikTok, or YouTube is an asset
• Previous experience building an online community via Discord or Slack is an asset

Selected students will receive ongoing support and mentorship from the Founder & CEO. Students will also work closely with our Social Media Coordinator throughout their term.