Retail Management (Jan 2024)
Are you a small to mid-sized retailer looking to refresh your current strategy? Students will work in groups throughout the semester on a challenge you provide them. Along the way, they could gather primary data from your customers and collate secondary data about your industry, analyze the data and then develop a strategic retailing plan along with actionable insights.
Professional Selling (Jan 2024)
Would you like to improve your selling practices? Understanding and implementing a comprehensive sales strategy is imperative to sales success. In this project, a team of students will assess and propose effective sales strategies for your team, based on your organization’s goals. They will examine the needs and motivation of your customers through effective research. They will also explore the importance of implementing a code of ethics and the role ethics play in developing long-term customer relationships. Upon completion of the project, you will receive a detailed report and presentation.
Marketing Foundations
MRKT 305
Looking to elevate your organization, and bring it to the next level? Bring on students from the University of North Dakota to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program will learn about the external environments impacting marketing; the buyer decision making process; methods of segmenting and targeting customers and how the marketing mix, product, price, place, and promotion, is used to ensure the right product is delivered to a customer at the time, place, and price they expect.
Marketing Foundations
MRKT 305
Looking to elevate your organization, and bring it to the next level? Bring on students from the University of North Dakota to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program will learn about the external environments impacting marketing; the buyer decision making process; methods of segmenting and targeting customers and how the marketing mix, product, price, place, and promotion, is used to ensure the right product is delivered to a customer at the time, place, and price they expect.
Marketing Foundations
MRKT 305
Looking to elevate your organization, and bring it to the next level? Bring on students from the University of North Dakota to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program will learn about the external environments impacting marketing; the buyer decision making process; methods of segmenting and targeting customers and how the marketing mix, product, price, place, and promotion, is used to ensure the right product is delivered to a customer at the time, place, and price they expect.
Professional Selling
MRKT 311
Would you like to improve your selling practices? Understanding and implementing a comprehensive sales strategy is imperative to sales success. In this project, a team of students will assess and propose effective sales strategies for your team, based on your organization’s goals. They will examine the needs and motivation of your customers through effective research. They will also explore the importance of implementing a code of ethics and the role ethics play in developing long-term customer relationships. Upon completion of the project, you will receive a detailed report and presentation.
Retail Management
MRKT315
Are you a small to mid-sized retailer looking to refresh your current strategy? Students will work in groups throughout the semester on a challenge you provide them. Along the way, they could gather primary data from your customers and collate secondary data about your industry, analyze the data and then develop a strategic retailing plan along with actionable insights.