Loyalist College
Log in Sign up

Marketing Foundations

MRKT 305
Closed
University of North Dakota (UND)
University of North Dakota (UND)
Grand Forks, North Dakota, United States
Robert Warren
Robert Warren
Instructor
(2)
5
Timeline
  • September 5, 2022
    Experience start
  • September 10, 2022
    Project Scope Meeting
  • December 3, 2022
    Experience end
Experience
7/7 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Digital marketing Social media marketing Marketing analytics Market research
Skills
online communication marketing mix marketing research
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from the University of North Dakota to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this program will learn about the external environments impacting marketing; the buyer decision making process; methods of segmenting and targeting customers and how the marketing mix, product, price, place, and promotion, is used to ensure the right product is delivered to a customer at the time, place, and price they expect.

Learners
Undergraduate
Any level
50 learners
Project
25 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
Project timeline
  • September 5, 2022
    Experience start
  • September 10, 2022
    Project Scope Meeting
  • December 3, 2022
    Experience end
Project Examples

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Describe the components of a situation analysis
  • Identify strategic alternatives and know a basic outline for a marketing plan
  • Explain the concept of ethics in marketing
  • Discuss the external environment of marketing and explain how it affects an organization
  • Analyze the components of both the consumer and business decision-making process
  • Describe the characteristics of markets and market segments
  • Define marketing research and explain its importance to market decision making
  • Define the term product
  • Describe the benefits of supply chain management
  • Describe common channel structures and strategies
  • Discuss the role of promotion in the marketing mix
  • Describe the communications process
  • Discuss the importance of pricing decisions to the firm
Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.