Market Research - Natural Preservatives in Foods

DLA & Associates Inc is in the process of developing a line of natural ingredients to improve shelf life of various foods. Amaranth is known to have such properties and the company is exploring this botanical ingredient as a food additive with preservation properties. We want to better understand our competitive environment and market potential. The research will include: Overview of natural ingredients used in the food industry as preservatives Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our technology. The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics, for example - just an overview of the market, or just a competitive analysis, etc.

Market Research - Squalene

DLA & Associates Inc is in the process of developing a line of functional medicinal and cosmetic products based on amaranth seeds. Amaranth is rich in squalene widely used in the cosmetic industry. DLA & Associates Inc. is looking for new ways to extract this ingredient from amaranth and to set up a manufacturing facility. We want to better understand our target market and audience for squalene as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research and communications strategies to reach the target segments Industry size and market potential Competitive landscape and SWOT analysis Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.

Promotional Material - Amaranth

DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America. - Redesign the brand elements to be used in all marketing materials targeting amaranth markets - Company presentation in PPT and PDF formats in English for amaranth products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.

Blogging - Reviews of Clinical Studies of Amaranth Oil

Folium Labs has recently launched a new wellness product - a 30 ml dropper bottle with cold-pressed amaranth oil. Amaranth Oil has a lot of medicinal benefits and contains a number of active ingredients that are widely used in the nutraceutical and pharmaceutical industries. We want to create a blog with reviews of the latest advances in the scientific evidence of amaranth oil in treating various medical conditions. This will strengthen our marketing and bring more awareness about the science-backed benefits of amaranth oil. Also, we would like to collaborate with students to create blog posts that drive more traffic to our website educate consumers on the latest research on amaranth oil, and build credibility among consumers about its benefits, converting them into online buyers. The students will conduct and learn the following digital advertising and e-commerce activities: Conduct keyword analysis utilizing online tools and optimize the blog posts for search engines. This includes using target keywords and naturally adding meta tags. Share your blog posts across your social media channels, email newsletters, and other marketing channels. Encourage our audience to share content, too. Encourage comments on blog posts and actively respond to them. Engage with our audience in discussions related to the content. Incorporate blog content into our email marketing strategy. Share new blog posts with our subscribers and provide them with additional insights or incentives to visit the blog. Consider guest blogging on industry-related websites or inviting guest bloggers to contribute to your blog. Use analytics tools like Google Analytics to track the performance of the blog posts. Monitor metrics like traffic, bounce rate, time on page, and conversion rates. Incorporate calls-to-action (CTAs) within your blog posts to guide readers to take desired actions, such as signing up for a newsletter or making a purchase. Each blog should convey information about a specific study and its conclusions. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products, and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.