Level UP: Social Media Project for Non-Profit
Project Summary To develop social media content to build followers, engages supporters and helps us achieve organizational growth goals. Project Scope Create social media around the 4 pillars of our mission - Awareness, Education, Research and Support as well as increase donations. Project Objectives Analyze the presence of the organization on various social media (Facebook @CCHAforlife; Twitter @cchaforlife; Instagram @cchaforlife ) Help define our target audience and what type of content best performs/ on which platform Create a social media strategy for each SM channel that includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donations Build a bank of evergreen social media content Determine weekly and monthly goals; what is the ideal number of posts per day/week Goal: Increase engagement, value added content and increase donations through social media campaigns and content.
Level UP: Non-profit fundraising toolkit development
Number of individual students required: 1 We would like students to help us with creating content that is aligned with our mission, vision and the charitable sector. We will ensure the student has a clear understanding of what these elements are for our organization. Objective: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising. The Toolkit needs to include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (examples - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver a fundraising event. All materials to be created and branded for our organization. Examples of similar toolkits include Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources; Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid; Salvation Army https://thriftstore.ca/sites/default/files/2019-05/donation%20kit-final.pdf; and Habitat for Humanity https://www.habitat.org/sites/default/files/gv_fundraising_toolkit.pdf are great examples of what we are looking for. Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as related marketing, website and social media communications to launch. Other duties the student may complete could include : general fundraising social media content; build up donation section on website; and improve the CanadaHelps donation pages We will communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Google Meet, phone call, email) Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
Volunteer Program for Non-Profit
Project Summary To research and develop a volunteer recruitment and management program to helps us achieve organizational growth goals Project Scope Our organization is able to offer a class project for a team of students. Project Objectives Research methods for recruiting volunteers and develop recruitment strategy Outline volunteer onboarding/orientation program Framework and best practices for ongoing volunteer management
Level UP: Non-profit fundraising toolkit development
Number of individual students required: 1 We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Objective: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising. The Toolkit to include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (as example - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver a fundraising event. All materials to be created and branded for our organization. Examples of similar toolkits such as Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources and Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid are great examples of what we are looking for. Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as related marketing, website and social media communications to launch. Other duties the student may complete could include : Social media imaging and marketing We will communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Google Meet, phone call, email) Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
Brand Awareness strategy
Project Summary Create a marketing strategy plan to increase brand awareness. Project Scope Increase brand awareness to targeted stakeholders and general public. Project Objective Our organization works to advocate and support children and adults and their families living with Congenital Heart Disease (CHD) across Canada. We are looking for an overall marketing strategy that identifies low cost, innovative and market trending marketing strategies to help grow the organization and increase brand awareness within the medical community and the general public.
Strategic Planning
Project Summary Development of strategic plan. Project Scope Research, analyze and facilitate creation of innovative 3 year strategic plan to grow non profit and target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD). Project Objective Research and analyze strategies to grow non profit and differentiate from competitors. Facilitate strategic planning session with board of directors Create road map and outline to move the organization to the next level.
Heart Month and CHD Awareness Week (Feb 2022) campaign
Project Summary Assist with creation and deployment of virtual CHD (Congenital Heart Disease) Awareness Week campaign during Heart Month (February 2022) Project Scope Create innovative and market trending digital communication resources and social media campaign to help advocate and support children and adults living with Congenital Heart Disease (CHD). Project Objective Assist with campaign creation, logistics, social media content and scheduling of CHD Awareness campaign. Create multi channel digital resources. Create content and images that maximize impact and engagement on social media. Other duties may include: Identification of digital products and marketing trends, identification of groups that should be targeted, influence behaviour to maximize awareness and boost advocacy.
PSA Videos and Digital Awareness Tools
Project Summary Create relevant Public Service Announcement videos and other Digital Awareness materials. Project Scope Create innovative and market trending digital communication tools to target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD). Project Objective Create multi channel digital resources including but not limited to: PSA, Awareness video, Clinic resources Other duties may include: Identification of digital products and marketing trends, identification of groups that should be targeted, discovering how we can change the behaviour to maximize awareness and boost advocacy.
Public Health Education and Awareness of CHD
Project Summary Research and make recommendations around improving equity and access for people living with CHD (Congenital Heart Disease) in Canada. Project Scope Gather stakeholder input in order to determine highest priority issues. Research funding needs to support children and adults living with CHD. Project Objective Work with members and stakeholders to research and make policy recommendations for government and allied organizations aimed at promoting health equity and minimizing inequality in the CHD population. Recommendations need to consider social determinants of health that influences these issues and make recommendations to mitigate these issues. Create innovative and evidence-based digital tools and communication strategies that target multidisciplinary stakeholders May include but not limited to PSA, awareness video, clinic resources, health promotion plan, a stakeholder Other duties the student may complete could include: Social media campaign and/or marketing materials, or digital products/resources. Identification of key stakeholder groups that could be targeted, outline mechanisms to change trends and behaviour around these issues to maximize awareness and boost advocacy.
Non-Profit Accounting
The primary focus for the student will be: Research non-profit fundraising best practices in accounting and reporting to create industry leading reports and procedures. Responsibilities include Inputting data into Quickbooks Creating reports for Board meetings, accountant Visual appealing reports and infographic display of finances and programs for donor information and packages. Create and document Finance processes and workflow for organization May also be included on team selecting and formatting a DMS (Donor Management System). Our goal at the end of this experience is: Move our organization forward and deliver high quality, informative and reliable reporting to the board and members. Other duties the student may complete could include : Social media content and fundraising campaigns We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, Zoom, Google Meets, phone call, email) Student's primary contact : Jennifer Graham, VP Secondary contact: