Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: interior designers and interior design enthusiasts . We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? Help in the implementation of some of the findings

Marketing Funnel Implementation

We are seeking a motivated Marketing Intern to join our team. The ideal candidate will have an interest in learning about creating and implementing marketing funnels, specifically with webinars. In this role, you will assist with building and optimizing our marketing funnel from start to finish, including helping to develop and deliver engaging webinars to generate leads and convert them into customers.

Product Launch Go-To-Market Strategy

We want to expand our product offering with a digital offering. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where is the best place to launch for early success (e.g. digital social media platforms)? What is the total market size for this opportunity? 2. Who are our closest competitors, and how do we differentiate ourselves? 3. How do we establish our brand: Build awareness, acquire customers, and defend any early success? 4. How do we design our product development roadmap to move from a 3rd-party "membership site" to our own digital platform? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.