We want students to help us build a marketing strategy plan to grow and engage our target market: interior designers and interior design enthusiasts. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?
• Help in the implementation of some of the findings

A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.

Implementation of the findings is also required.

Students will connect directly with the gallery director for mentorship and supervision throughout the project.