- Resume
- JeffreyWu_Riipen_Resume.pdf
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Healthcare Biotechnology Volunteer organizing Social work Public health
Skills
Achievements
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Latest feedback
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Team feedback
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Team feedback
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Recent projects
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Social Media Marketing Campaign
Our company advertises lots of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.
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Where Health Meets Business through Digital Content Creation
Our company provides services for patients, nurses, young professionals and organizations looking to impact change on a personal and professional level. We hope to develop a social media and marketing strategy to reach our target audience. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s services, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.
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Sales Process Optimization and Landing Page Development
Aspire Inc. is looking to enhance its sales process by integrating automation and improving the effectiveness of its landing pages. The primary goal of this project is to streamline the sales funnel, making it more efficient and user-friendly. Learners will apply their knowledge of digital marketing and web development to create optimized landing pages that attract and convert potential customers. The project will involve analyzing current sales processes, identifying bottlenecks, and proposing automation solutions to improve efficiency. By the end of the project, Aspire Inc. aims to have a more seamless and effective sales process that aligns with industry best practices. Activities: - Analyze existing sales processes to identify areas for improvement. - Develop and design landing pages that are visually appealing and conversion-focused. - Implement automation tools to streamline sales operations. - Test and refine landing pages based on user feedback and performance metrics.
Work experience
Social Media Marketing Intern
HVAC Pro
Brampton, Ontario, Canada
January 2024 - May 2024
â—¦ Digital Ads Development: Developed digital ads using Canva to launch a social media campaign targeting local HVAC technicians and contractors, boosting brand visibility and engagement on Instagram, Facebook, and Kijiji.
â—¦ Google Ads Optimization: Analyzed performance and insights of existing Google ads, providing recommendations and implementing improvements that increased the click-through rate (CTR) by 10%.
Social Media Marketing Intern
RennelCo
Toronto, Ontario, Canada
January 2024 - March 2024
â—¦ Social Media Templates: Designed and refined templates for social media posts for a healthcare consulting startup, improving brand uniformity and enhancing company presence on Instagram and Facebook.
â—¦ Marketing Strategy: Developed a marketing report outlining business objectives, social media goals, target audience insights, competitive analysis, and a 30-day content strategy, increasing Instagram engagement by 30%.
Business Analyst
BMO
Toronto, Ontario, Canada
May 2022 - August 2022
â—¦ Data Integrity and Analysis: Utilized Python for data integrity checks and domain analysis to support the integration of data into SharePoint for Complaint Handling PowerApps applications, ensuring accessibility and
reliability for end-users.
â—¦ Project Collaboration: Collaborated with the project manager to facilitate and document meetings, track development progress, report issues, and ensure timely task completion and resolution.
Education
MSc, eHealth/health informatics
McMaster University
September 2024 - April 2026
BSc, Honours Life Sciences
McMaster University
September 2020 - June 2024
Personal projects
Software Design Project: Solution For Pressure Injury Prevention:
â—¦ Market Research and Competitive Analysis: Led a team to design BedCare, conducting market research and competitive analysis to address gaps in patient safety.
â—¦ Functional Requirements and Design: Developed functional requirements, UML diagrams, and testing strategies to ensure accuracy and compliance with healthcare standards.
â—¦ User Interface Design: Designed user interfaces (desktop and mobile) for nurses to monitor patient conditions and manage alerts.
Microplastics and Human Health: A Comprehensive Review on Impacts Across Organ Systems, Dietary Contamination, and Vulnerable Populations, Literature Review
â—¦ Cultivated external findings and collaborated with team to ensure accuracy in analysis of gastrointestinal health, gut microbiome disruption, and liver fibrosis caused by microplastic exposure leading to 4.0 grade point in course
Healthcare Cost and Outcomes Analysis
â—¦ Data Analysis: Explored healthcare costs, length of stay (LOS), and patient demographics using real-world data.
â—¦ Statistical Modeling: Applied regression techniques to analyze LOS-cost relationships and identify key trends.
â—¦ Key Insights: Provided actionable findings on cost drivers and healthcare utilization patterns.