Marketing and Business Strategy

SketchList Incorporated – Class Project Description Objective: The company's objective is to grow annual revenue to $500,000 in two years. This class will explore the product, market, and competition to develop recommendations and or plans by which the company can meet this goal. Of particular interest are identifying and defining ways in which partnership opportunities can help us achieve our goal. There are at least two avenues to this revenue target. Direct sales to woodworking hobbyists or custom woodworking companies. Currently, all sales are made this way online via the company website. Multiple copy sales channels. Partners – companies that sell woodworking hardware [CNC] or software compatible with SketchList 3D. Retailers – brick and mortar stores selling woodworking supplies and tools. Maker organizations or woodworking clubs or associations. Other organizations – schools or correctional institutions. The multiple copy option is of interest in this project. We seek the group to do the following for or more of the possible channels. Define qualified potential partners and create a plan to communicate with them. Determine their pain points and possible reasons to deal with us and create a messaging program. Make a recommendation as to how to proceed.

Bowen Method Expansion Program

We seek assistance in our effort to bring the benefits of the Bowen Method to more people. Our client base has grown to a point requiring us to move into a larger space to continue to meet its needs. Before we even took occupancy of our new clinic our schedule is filling up. However, we do not want to proceed without a plan and sense of direction for our future. We need a marketing plan for our startup. But first what is Bowen? The Bowen method is a practice of healing the body through gentle touch. Most importantly it addresses the body as a whole. It creates gentle muscle and connective tissue movements. And they are designed to relieve blockage and stress in the body’s fascia. The techniques improve circulation, enhances the body’s ability to take in nutrients, and finally to eliminate toxins. You can see at at this link. https://youtu.be/AqzjBggu1Lk Our company began with the desire to heal and provide comfort. Our 'marketing' consists of word of mouth recommendations and a self-developed web page. Encouraged by the ways we have helped others and driven by the desire to do more we opened our clinic. The project asks the students to do the following: 1. Examine the practice through interviews with the owners. Help us define our business, service offerings, and goals. 2. Help us set objectives and write a plan by which we can achieve those goals. 3. Recommend, create, or design an online marketing presence and strategy.

Bowen Method Web page and Social Media

Help us bring the benefits of the Bowen Method to more people through a well designed and executed web site and social media. We are looking to grow our client. To do this we need to make our website an effective tool to attract, communicate and interact with prospects. But first what is Bowen? The Bowen method is a practice of healing the body through gentle touch. Most importantly it addresses the body as a whole. It creates gentle muscle and connective tissue movements. And they are designed to relieve blockage and stress in the body’s fascia. The techniques improve circulation, enhances the body’s ability to take in nutrients, and finally to eliminate toxins. You can see at at this link. https://youtu.be/AqzjBggu1Lk Our company began with the desire to heal and provide comfort. Our 'marketing' consists of word of mouth recommendations and a self-developed web page. Encouraged by the ways we have helped others and driven by the desire to do more we opened our clinic. The project asks the students to do the following: 1. Revise or rewrite our web page. 2. Improve our social presence

Marketing plan for woodworking design online training.

One of the challenges of selling our SketchList 3D software is training. The software is a great deal easier to learn than other computer design packages once we explain three or four basic concepts to the users. We do that with video and manuals. This year we began an online meeting format (lasting 60 to 90 minutes) that is proving very successful. Most who attend (25 people a night) have already purchased SketchList 3D. Others attendees are evaluating it for purchase. The format of the meeting is very successful. We present a short "lesson plan" of the three or four tools or techniques were going to cover in the hour. Then we review a design submitted by one of our users. This is accomplished in a crowd share way where the designer answers questions from the group about his or her design. The questions often lead to other questions or suggestions for possible alternative ways of accomplishing the same goals. SketchList provides a senior developer to host the meeting. That host conducts the flow of the meeting, points out strengths and weaknesses of the design, and answers questions from the group. The designs being submitted are quite sophisticated and the designers often state how they were able to go from just purchasing the software to creating this design in just a couple of weeks. We want to formalize this weekly meeting approach and need a marketing plan to use as a road map. Our desired outcomes include the following: build relationships with users encourage users evaluating the software to purchase encourage users of our base version to upgrade or by other products record and organize the meeting and use that as a source for marketing content the creation of a formal online design program to be used with other groups package, promote, publicize the workshops discover or create ways to turn these workshops into a profitable revenue source. The plan should identify potential new opportunities for this workshop approach. Schools offering woodworking prisons Boys and Girls Club's retailers and manufacturers of woodworking supplies There are two aspects of offering the workshop to new markets Teaching Those involved in teaching woodworking the ability to do so online reduce costs. There is no need to provide woodworking shop and the equipment floor space that takes. No money is spent on material since all designs are virtual. A virtual workshop is by nature safe – both in terms of physical interactions with machinery and with proper social distancing requirements. In addition these program require less time, training, or equipment than the traditional methods.. Selling Manufactures and retailers (both online and brick-and-mortar) use physical workshops and trade shows to demonstrate the benefits of their products. These are very expensive and complex involving venues, scheduling, instructor staffing, and travel and living expenses. A virtual program using SketchList 3D would greatly reduce expenses, add flexibility, and make it easier for large number of people to attend a given demonstration. in addition the sign up process creates a mailing list for that companies online and or social marketing campaign. This Rippen project will generate a package and description of these workshops as an offering of SketchList. It will identify potential markets. For each market it will establish the method and message best suited to open that market. The video is a segment of a meeting.