Ben Sussman
Learner -
(3)
5
Portals

Skills

Research 2 Break-even analysis 1 Business strategies 1 Email marketing 1 Financial planning 1 Financial software 1 Forecasting 1 Newsletters 1 Sales 1 Sales forecasting 1 Surveying 1 Target market 1 Wireframing 1

Achievements

Latest feedback

Recent projects

SNS CUSTOM CABINETS
SNS CUSTOM CABINETS
Markham, Ontario, Canada

Online Website Design

We hope to gain a renewed understanding of the features and design that our target market would expect in our website. We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation. This will involve several different steps for the students, including: Conducting user interviews and research on our industry, our target market, and desired website features. Designing a wireframe prototype for our website and mapping out user interactions. Documenting the design process and any additional insights that emerge. Testing the prototype with customers and surveying for feedback. Refining design ideas with input from experts and customers. Prototyping multiple versions of a design that includes the desired website features.

Matches 1
Category Product or service launch + 3
Closed
SNS CUSTOM CABINETS
SNS CUSTOM CABINETS
Markham, Ontario, Canada

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Matches 1
Category Digital marketing + 3
Closed
SNS CUSTOM CABINETS
SNS CUSTOM CABINETS
Markham, Ontario, Canada

Financial Analyst

With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our new venture. This will involve several different steps for the students, including: Learning about our business strategy from various employees to become familiar with our goals, mission, and products. Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive). Working with our team to develop an expense budget. Conducting a break-even analysis timeline using financial projections. Reporting on projected assets and liabilities. Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.

Matches 1
Category Operations + 4
Closed