Market Research Associate - Level Up (Remotely)

This project could appeal to students in any field, including business, arts, science etc. TNB Glasses is a Canadian eyewear designer, manufacturer and distributor of Canadian eyewear brand: Midas. Midas is an exciting, colorful, and fashionable brand, favorite by number of stores across GTA (Great Toronto Area). The students will be supporting our team in the market research and data collection of optical stores information in assigned geographical areas to assist with brand expansion across Canada and beyond. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Collecting information from different sources, including IG, Facebook, Google, different review websites Analyzing the data collected from the initial research for this project.

Winter Immersive Light Display Sponsorship Strategy & Deck

Create a sponsorship package and support the development of a sponsorship plan of action for the Yonge North York Signature Winter Display, our free winter community light display. This event is undertaken with a local event organization to generalize the vibrant and more outdoor opportunity over the February 2024 period.

Email Marketing Campaign

Ofori hopes to revamp our email marketing to attract more customers. We want to work with students to design a new email marketing campaign for Ofori. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content our company should send out, such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Marketing Metaphysical Products-Virtual Internship Opportunity 2024

Kisses from Heaven  manufactures Reiki and Crystal infused soaps and candles. We wholesale and distribute our products to other companies, retail stores and small businesses. Currently we are focusing on marketing our new line of soaps and candles to the public. Goal : Marketing Communications & Public Relations Objectives: 1. Recommend advertising and PR materials; create an integrated marketing campaign 2. Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Our goal at the end of this experience is: Branding and Marketing Communications  - Help us improve our brand's presence and capture greater market share. Market Research  - Help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations  - Help us effectively communicate our brand's story and mission to a broad audience.