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Winter Immersive Light Display Sponsorship Strategy & Deck

Closed
Yonge North York BIA
Yonge North York BIA
North York, Ontario, Canada
Willowdale BIA
Executive Director
(12)
4
Project
Academic experience or paid work
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Community engagement Creative writing
Skills
canva (software) event management marketing materials branding research
Details

Create a sponsorship package and support the development of a sponsorship plan of action for the Yonge North York Signature Winter Display, our free winter community light display. This event is undertaken with a local event organization to generalize the vibrant and more outdoor opportunity over the February 2024 period.

Deliverables
  • Research sponsorship packages online for similar events and festivals including what types of content and marketing materials are included, and pricing models.
  • Draft a tiered sponsorship package that is visually appealing and aligned with our interim branding in software such as Canva. The sponsorship package should be formatted so that it is easy to adjust and rebrand each year.
  • Put together a list of potential sponsors within our district to approach and include a potential contact person or starting point where available.
  • A smaller component of the research would be to investigate potential leads for companies that facilitate connecting sponsors with opportunities.
  • Incorporate input and suggestions from our Team Project Members.
  • Provide Sponsorship detail, research of file, a tips for approaching sponsors and shortlist of appointments for set up for BIA staff.
  • Discover organizations that may provide sponsorship curation services.


Mentorship

Our project team members will be available via email and phone. A project briefing and check-in will be provided via Zoom and scheduled in advance. Work is to be reviewed and provided in shared documents to our team via comments. We will set up a Google Documents folder for the project and start a file in Canva to share with you for your work


Furthermore, we will furnish the following:

  • Guidelines for reviewing and evaluating the work.
  • Essential branding information.
  • Business email addresses to be used in the project.
  • Access to our team chat platform for business staff to facilitate communication and coordination.


Payment by funder (Riipen Level UP) through C$1,400.00 as compensation.

About the company

Company
https://yongenorthyork.com/
North York, Ontario, Canada
2 - 10 employees
Business services

The Yonge North York Business Improvement Area (BIA) was recently established and is one of over 80 BIAs in Toronto. Our organization is overseen by a voluntary Board of Directors from our business community. Representing over 1600 business and commercial property members, with over 30,000 employees and 51,000 residents within our district, we are one of the largest BIA’s in Toronto. Located along the Yonge corridor between Hwy 401 and just North of Finch Avenue, our urban district is experiencing significant development. The Yonge North York BIA’s vision is to be the preferred destination in North Toronto for businesses, residents, visitors and workers to live, work and play: By promoting the area as an accessible, safe, urban, vibrant and alternative destination to downtown Toronto and the suburbs; By creating economic growth and opportunity for members; and By improving the quality of life through business attraction, capacity building, events, marketing, public realm, retention and revitalization.