Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. These contents will be created on our social media platforms and website To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

One Iota Golf - Digital Marketing + Lead Generation

One Iota Golf Performance has developed a software platform that helps athletes and coaches track on-course and off-course performance and uniquely mental performance. We have an initial digital marketing strategy that will need to be expanded on. Further, we want to build a list of potential customers that we can make initial contact with.  The main focus of this project is the following:  Review the existing marketing strategy and make adaptations as needed to achieve greater success Develop digital marketing content that is needed to execute the marketing strategy Build a list of potential customers for the coaching version of the One Iota Golf Platform   Bonus steps include:  Making initial contact with potential customers.

Social Media Marketing Project

The main goal of this project is to increase visibility for Brazily Fitness Inc. and to get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including: - Creating content for Instagram, TikTok, Linkedin, and Facebook. - Developing a social media strategy to reach potential customers and instructors. - Analyzing the performance of the content and adjusting the strategy accordingly. - Researching other variables that can improve the visibility of the brand. - Testing the developed strategy and making improvements based on additional data.

Social Media and Website Content Management Project

The main goal for the project is to create engaging content for social media platforms and update the company website. Additionally, the project aims to provide options for website upgrades to enhance user experience and functionality. This will involve several different steps for the team, including: - Collaborating with the marketing team to understand the brand voice and target audience for social media content creation. - Developing a content calendar for social media posts and scheduling the posts for optimal engagement. - Updating the company website with new information, images, and any necessary changes to improve user experience. - Researching and providing options for website upgrades to enhance functionality and visual appeal. - Implementing the chosen website upgrades and testing for functionality and user experience.

Digital Marketing

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Social Media Content Creation for Maid In Luxury

Maid In Luxury aims to enhance its digital presence by creating captivating content across multiple social media platforms. The project involves developing engaging and visually appealing content tailored for LinkedIn, Instagram, TikTok, X (formerly Twitter), and YouTube. The goal is to increase brand awareness, attract potential clients, and showcase the unique value proposition of Maid In Luxury's services. Learners will apply their knowledge of digital marketing strategies, content creation, and platform-specific trends to produce content that resonates with the target audience. This project provides an opportunity to explore creative storytelling, visual design, and social media analytics to optimize content performance.

Social Media Marketing Campaign

Project Overview My Fertility Labs (MFL) is revolutionizing fertility care by providing holistic, natural, and affordable alternatives to IVF . We use social media to connect with potential patients, educate on fertility health, and build a trusted brand in the industry. We are looking for students to develop and execute a social media marketing strategy focused on Instagram Reels growth and expanding our Facebook presence . This project will involve: ✅ Crafting engaging, educational, and promotional content tailored to our audience. ✅ Implementing strategies to increase engagement, reach, and follower growth . ✅ Leveraging Instagram Reels and Facebook posts to maximize visibility. ✅ Tracking and analyzing social media performance metrics. Project Goals By the end of the project, students should be able to: ✔️ Understand MFL’s mission, services, and target audience . ✔️ Identify the most effective content types and strategies for Instagram and Facebook. ✔️ Develop a social media content calendar for sustained growth. ✔️ Track and analyze key engagement metrics to measure campaign success. ✔️ (Bonus) Recommend social media management tools to streamline scheduling and analytics.