Social Media Growth and Engagement Strategy for Wicked Rose

Wicked Rose is seeking to enhance its social media presence and community engagement across Instagram, Facebook, and TikTok. The goal is to increase the brand's social media following and expand its email list, thereby boosting brand awareness and customer interaction. The project involves analyzing current social media trends, understanding the target audience, and developing a strategic plan to create and post original and user-generated content (UGC). Learners will apply their knowledge of digital marketing and social media analytics to identify effective content strategies and engagement techniques. The project aims to provide Wicked Rose with actionable insights and a comprehensive plan to grow its online community and improve brand visibility.

Overseas Manufacturing Analyst

Hi all! We're an activewear brand for women in martial arts out of Vancouver, BC. At Wicked Rose , we're developing high performance, environmentally conscious activewear that helps women in martial arts train comfortably and challenge themselves in a traditionally male dominated sport. We are currently manufacturing our activewear in Langley, BC, but we've come to the tough realization that we can't build a sustainable, scalable business manufacturing here in Canada while keeping our prices within the industry standard for martial artists (we would need to charge $220 for a shirt that usually costs $55-$75). We are on the hunt for an intern to research different overseas manufacturers, ensure that worker safety/a living wage/quality of life is of the utmost importance, and potentially research more environmentally friendly alternatives to the fabric that we're currently using. This position may offer the opportunity to work with the Head of Consumer Products at the Trade Commissioner's Service, who will be helping us screen potential manufacturers in Pakistan and Thailand. We are looking for someone who is interested in learning more about the apparel space, manufacturing and logistics, and fabric makeup and sourcing.

Strategic Marketing

Our team is looking for students who can help us drive more traffic and improve our positioning. The primary project requirements include: or this project can include, but are not limited to: Promoting a new product/service launch.Improving online communications.Increasing revenue for an existing product/service.Increasing market share/brand awareness.Improving customer acquisition/retention.Identifying new market segments and opportunities.Situation analysis: summarize the salient points of the case, problem, or challenge and clearly convey why the case is being evaluated.SWOT analysis: identify the primary SWOT elements using the appropriate language.Problem definition: assess the major problem(s) and/or strategic issues the company faces.Strategic alternatives: develop strategic alternatives and provide the pros and cons of each. The status quo should be the first alternative. Note: alternatives should be strategic (not tactical) and relate to marketing (e.g., leadership is a management issue).Strategic recommendation: identify and justify strategic recommendation (note: it may have sub-parts). Thoroughly assess relative to the problem definition, considering cost and revenue implications, SWOT elements, internal factors like culture, growth goals, etc.

Strategic Management

Your capstone course of the MBA program focuses on strategy formulation and its implementation from a top management perspective. Through an in-depth understanding of business, corporate, and network-level strategies it intends to create an extensive knowledge of the modern business world. I need students familiar with international strategies, collaborative innovation strategies, and digital platform strategies to develop strategic decision-making. The approach adopted includes lectures, case analyses, and action learning through group efforts. These develop skills for strategic thinking and analysis in leadership, communication, teamwork, and cross-functional integration.