Investment Data Analyst

We’re looking for a student to undertake a market research project to examine regulatory compliance practices in wealth management. Positions available: 1 Based on our goals, we are looking for the student to work on the following: Research and analysis of investment product datasets for variable annuities, equities, alts, and rollovers in Canada and the USA. Develop business cases and financial models on market opportunities. Other data-related tasks

Designing Internal Controls

The goal of this project is to design internal controls that will be used by WellnessWrx that will allow us to implement and monitor different aspect of the control environment – starting with cash receipts and disbursement related to sales, then next to inventory.

Creation of an Internal Control Policy Manual

The goal of this project is to design an internal control manual that will be used by Utilis Innovations that will allow us to implement and monitor different aspect of the control environment.

Digital Marketing Transformation for Enhanced Customer Engagement

Hello from Vancouver, Canada! We extend our warm greetings as we delve into a new venture aimed at enhancing our advertising strategies. As a fast-growing dog accessory and apparel business, our presence on Meta is pivotal in reaching our audience far and wide. We understand the importance of crafting high-quality advertisements that resonate with our customers and address their specific needs. Your expertise is crucial in this endeavor, and we are excited to embark on this market research project together. Main Goal for the Project: The primary objective of this market research project is to gain deep insights into our customers' preferences, aspirations, and unmet needs. By comprehensively understanding their desires and pain points, we aim to identify the missing piece in the market. Through meticulous research encompassing customer feedback, reviews, and other valuable data sources, our goal is to unearth the underlying concepts that will truly resonate with our audience. Project Goals: Customer Insight Analysis: Students will dive into extensive customer feedback, reviews, and relevant market data available on Meta. Through rigorous analysis, they will discern patterns, preferences, and emerging trends, illuminating the unique needs of our target audience. Identifying Market Gaps: Through qualitative and quantitative research methods, students will identify gaps in the market. This involves pinpointing areas where customer demands are not adequately met, revealing opportunities for innovation and tailored advertising strategies. Concept Testing: Based on the insights gathered, students will formulate and test advertising concepts. These concepts will be designed to address the identified market gaps and resonate with our audience on Meta. Rigorous testing and refinement will be key to ensuring the effectiveness of these concepts. Bonus Steps: Competitor Analysis: In addition to customer-focused research, students will conduct a thorough analysis of competitors' advertising strategies on Meta. Understanding what works for others and where they fall short will provide valuable benchmarks for our own campaigns. In essence, this project is not just about gathering data; it's an opportunity for students to immerse themselves in the dynamic world of digital marketing. By collaborating with us, students will gain hands-on experience in market research, data analysis, and creative concept testing. Together, we embark on this journey to refine our advertising strategies, ensuring they resonate authentically with our audience and leave a lasting impact in the competitive realm of digital marketing on Meta.

Website / Product User Testing

Our company would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us. Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well. Conducting user testing scenarios with our product and reporting results back

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Recruitment Video Production

In recent years, talent acquisition has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting top talent, which we hope to accomplish in part by a vibrant, compelling recruitment video. Through this project, students will script, produce and edit a video that showcases our organization's strong culture and values, which will encourage candidates to apply. Tasks may involve: Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like. Creating a compelling script promoting our company culture and values. Putting together a proposal for (whoever is running the project)including the storyboard and script. Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary. Filming and editing the final video.