(Local Heroes Film Festival) ENTR 4433 Business Plan Development

Project Description : [Local Heroes Film Festival] Welcome to the Edmonton Short Film Festival which manages the Local Heroes Film Festival! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative program - the Local Heroes Film Festival. Main Goal : The primary objective of this project is to produce a business plan for expanding Local Heroes Film Festival (LHFF) distribution across Alberta.

Edmonton Short Film Festival Communications Support

The Edmonton Short Film Festival is seeking a student/s to provide specialized communications support for writing blog articles on our local filmmaking sector. Our videographer will be working on producing videos on the people in the filmmaking sector in Edmonton and these articles will be used in conjunction with these videos. The articles will focus on the many different aspects of what it takes to create a film including: Script Writer, Director, Producer, Cinematographer, Set Design, Actors, Costume Designer, Hair & Make-up, Lighting, Special Effects, Sound, and Editing, This position will require the following skills: Research skills Strong writing and editing skills On-line communication skills Creating visual assets that will be used on our web site and social media platforms. If you like the sound of our company, and are ready to tackle this challenge with us, then we'd love to hear from you!

Reaching a New Audience

As with everyone else in the world, the Edmonton Short Film Festival has had to make substantial changes to our programming and events. We understand the importance of transitioning to an on-line environment. We have been offering programming at live in person events in both 2020 and 2021, but these can no longer take place on the scale they did in the past for the foreseen future. Establishing an on-line presence for our programs and events will assist us in reaching a broader audience. We know who our live in person audience is - but this may have changed for 2021 - and we also need to determine our potential on-line audience for marketing and promoting future events. The shift towards consumer/audience driven on-line content was already happening pre covid – Covid just pushed it into the realm of must do or not survive very quickly. Establishing a strong on-line presence will ensure that our audience can access our events and as mentioned, we will be able to reach a much larger audience. On-line content removes many barriers including – mobility, travel, location (anyone in the world can access, don't need to be in the same city), and mental health (for example those with social anxiety can participate on their own and not attend a busy crowded noisy event).

Digital Content Creation

Number of individual students required: 1 OR Number of students required to work in team: 1 team of 2 students We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. 2021 will require us to host our events and programs on-line and hopefully an in person event in October - the annual Edmonton Short Film Festival. Upcoming events are: 48hr Mobile Device Workshop (May); 48hr Mobile Device Filmmaking Challenge (July); 48hr Film Expo - on-line and live event (pending current covid restrictions); Fall Filmmaker Skills Workshop (Sept); Red Carpet Gala and Long Shorts (Oct). To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.