Kuleanet Mobile App Design and Testing

Project Background and Description African American/Black (AA/B) women have the lowest BF initiation and EBF rates among all racial ethnicities in the US. Approximately 73.7% of AA/B women initiate BF (versus 86.7% white women) with only 21.2% of AA/B infants being exclusively breastfed at six months. AA/B women experience barriers on various socio-ecological levels to initiating, continuing BF, and maintaining EBF (e.g., discontinuing BF or introducing supplements and other foods).  KULEA-NET will provide comprehensive BF support to nurture and support AA/B women in BF initiation and EBF, and include the following innovative features: a) Social marketing and health branding to promote EBF as a socially desirable behavior; b) Micro-learning educational content to improve the acquisition of knowledge and skills related to EBF; c) Support network communication tools leveraging asynchronous communication that allow mothers to communicate with her BF supporters, peers, and lactation professional supports; d) Context-aware delivery framework that will capitalize on user information such as date of delivery, feeding and diaper log data, and location variables to provide timely feedback, content, and guidance; and e) a Virtual community support network bringing together AA/B mothers and their spouse/family members, and fostering a community of mutual support. For the project, we are doing an iteration on the development of a mobile app for breastfeeding African American/Black women. For the Springboard team, we want the team to develop initial mock-ups and test them with African American/Black women. We have components of the app ready and we would like the team to start the design/development of initial wireframes. 

KUKUA APP Project Scope

Project Background and Description In the United States (US), 73% of scientists and engineers are white with less than 2% being African American (AA) women. While AA girls and women comprise 7% of the US population, they are significantly underrepresented in STEM education and professions. Commonly cited barriers to engagement and retention of AA girls and women in STEM fields include gender and racial stereotypes that threaten how they evaluate themselves, absence of role models, inability to see oneself as a “STEM person,” and lack of interest and confidence in STEM subjects. We are developing Kukua - an innovative, fun, and engaging, early childhood STEM as a promotion intervention program for AA girls (4–8 years-old). Kukua will increase STEM skills development and interest from observational, play-based learning, and role modeling. The specific goal of the project is to develop a prototype of the Kukua program with a smart doll, animated video series, and a mobile app, initially for AA girls between the ages of 4-8 years old. For the project, we are doing an initial iteration of the development of a mobile app for AA girls ages 4 – 8. For the Springboard project, we want to develop initial mock-ups and test them with the AA girls and their mothers. We have some initial themes/concepts drafted based on the focus group sessions and we would like for the team to work on design iterations.  

UX/UI Design

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design? We’d love to see what you would do with the Mobile Application Game for children between the ages of 4 - 8 . Put yourself in the shoes of a user experience designer working for our company, and create a new design for the mobile application. This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Outcomes Your challenge submission can be an interactive mockup, flat wireframes, a functional mobile app, a photoshop file - whatever gets your vision across. Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably.