Project Background and Description

African American/Black (AA/B) women have the lowest BF initiation and EBF rates among all racial ethnicities in the US. Approximately 73.7% of AA/B women initiate BF (versus 86.7% white women) with only 21.2% of AA/B infants being exclusively breastfed at six months. AA/B women experience barriers on various socio-ecological levels to initiating, continuing BF, and maintaining EBF (e.g., discontinuing BF or introducing supplements and other foods). 

KULEA-NET will provide comprehensive BF support to nurture and support AA/B women in BF initiation and EBF, and include the following innovative features: a) Social marketing and health branding to promote EBF as a socially desirable behavior; b) Micro-learning educational content to improve the acquisition of knowledge and skills related to EBF; c) Support network communication tools leveraging asynchronous communication that allow mothers to communicate with her BF supporters, peers, and lactation professional supports; d) Context-aware delivery framework that will capitalize on user information such as date of delivery, feeding and diaper log data, and location variables to provide timely feedback, content, and guidance; and e) a Virtual community support network bringing together AA/B mothers and their spouse/family members, and fostering a community of mutual support.

For the project, we are doing an iteration on the development of a mobile app for breastfeeding African American/Black women. For the Springboard team, we want the team to develop initial mock-ups and test them with African American/Black women. We have components of the app ready and we would like the team to start the design/development of initial wireframes. 

1. Initial design based on understanding including: Customer journey map, Personas (for multiple roles), Interview feedback from the prior version of the application
2. Draft Storyboards for designs/ideas
3. Interactive Wireframe in Figma 
4. Two iterations of the interactive wireframes for A/B testing with target breastfeeding mothers (The second iteration of the interactive wireframe will be based on feedback from focus group testing)

High-Level Timeline/Schedule

• Week 1 – Onboarding, prior app design walkthrough, IDP Goals, Finalize / Align IDP Plan
• Week 2 – Storyboard and concept designs/flow of the app
• Week 3 – Creating a more solid/detailed user flow based on the feedback from the team, Site map, Low fidelity Wireframes
• Week 4 – Focus Group testing with participants
• Week 5 – Revised interactive wireframe

Full Access to our team for any assistance that is required from our end. Any prior mockups will be offered too.