Sandy Tang
Sandy Tang
Founder -
3
Location
Vancouver, British Columbia, Canada
Bio

As a pet-loving person and a startup founder, I hope to develop a pet-care services searching solution which can help pet parents find quality and suitable pet-care support without hassles and worries.

Companies
Categories
Market research Digital marketing Product or service launch Marketing strategy

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Recent projects

FurrySitter
FurrySitter
Vancouver, British Columbia, Canada

Vendor management strategy planning

As a platform connecting pet parents with trusted pet sitters, pet sitters played an indispensable role at FurrySitter. With their quality and trustworthy service, FurrySitter will be able to attract new and returning customers. Therefore, we need to keep the pet sitters warm and engaged so that they will stay with doing business on FurrySitter instead of on other platform. We would like students to help us with our email marketing plan by preparing communication materials to pet sitters (our major vendor) at different stages from pre-enrolling for FurrySitter, on-boarding to post-sales follow up. Deliverables To achieve the plan, students are expected to: Draft and send out invitations to pet sitters to join FurrySitter. Hoping to recruit 30 pet sitters to join FurrySitter. Prepare email communications at different points of communications throughout pet sitters’ on-boarding journey to build bonds with our brand. Prepare post-sales follow up communications with survey to improve FurrySitter’s service and keep pet sitters engaged with the brand Business students looking for B2B (busines-to-business) experience with good communication skills would be ideal for this project.

Matches 1
Category Lead generation + 2
Closed
FurrySitter
FurrySitter
Vancouver, British Columbia, Canada

Product launch strategic planning

FurrySitter is getting ready to launch by Q1 2022. Hence, we would like to have student internships helping in our Go-to-market plan. Students who are looking for practical experience in Digital marketing and/ or Social media will be benefited from taking part in this project. Objectives We hope to achieve the following targets through our “Go-to-market” plan: Drive 100 pet parent leads through social media promotion Obtain 5 early adaptors Deliverables Students will have chances to work on: Email marketing Develop social media strategy (for Facebook, Instagram and Twitter) based on company visual, value and mission Content planning/ Prepare content calendar for pre-launch stage and early launch (3-month duration) Prepare social contents (text, visual, hashtag) that drive brand awareness and leads Business or Marketing students with excellent writing and social media visual creation skills would be ideal for this project.

Matches 1
Category Social media marketing + 2
Closed
FurrySitter
FurrySitter
Vancouver, British Columbia, Canada

Web development: Pet sitter searching and booking

The project background With lots of researches and validation, core features and attributes of the platform are identified. We are now looking into launching to the market by Q1 2022. Hence, we are looking into building our first minimum viable product (MVP) to acquire our first group of customers. Without a partner with IT and technical knowledge, building a MVP is not an easy task. The project details This project is not only about coding and web pages development. Participants of the project are expected to gain hands-on experience not only on website development, but also user journey design, user experience, web design, web analytics and digital marketing. The core items to be delivered in this project included: Pet sitter search function Pet sitter profile template Booking forms for new and returning customers Pet sitter registration forms As the website of FurrySitter is already in place on WordPress , these new functions and pages will be “add-on” to the existing website. These newly set up pages are also expected to follow best website practices by having web analytic coding ready, responsive to the mobile screen and search engine friendly . Project expectation The website is expected to be ready for launch by Mar 2022 at the latest. For students who are not familiar with website design, you can team up with your friends and schoolmates to cover up each other.

Matches 1
Category Website development + 4
Closed
FurrySitter
FurrySitter
Vancouver, British Columbia, Canada

Pet sitter / Vendor sourcing

With the soft-launching of the service, FurrySitter needs to validate the traction model. Before concluding, sufficient pet sitters will need to serve FurrySitter's customers. And it is the background of this project. Internship support will be essential for the success of the trial run of the business. Objectives We hope to achieve the following targets by the end of the project: Build up a lead list with 100+ pet sitters/ pet-care professionals Getting 30%+ pet-care professionals onboarding to FurrySitter

Matches 1
Category Lead generation + 4
Closed