Persuasive Voice and Materials
Project scope
Categories
Branding & style guides Communications Market research Competitive analysis Market expansionSkills
newsletters consulting sales persuasive communication market researchmBolden is a future of work consulting company started this year and led by experienced professionals who are experts in our domain.
We have a message that we feel passionate about (values-based, bold transformation) and a new logo and website (www.mBolden.co). We would like to position our voice in the market to resonate with potential customers. This is particularly important for us as we are a new business breaking into a mature market.
We would like students to conduct market research, understand our objectives and customers, review our brand/materials/positioning, and make recommendations where they see gaps or opportunities. We would also like any artefacts to be created like a brand video or digital postcard or kick off a branded newsletter with content plan and objectives to support our brand building and sales activities.
I will provide active coaching, mentorship, quick and thoughtful feedback, and sharing of educational resources like invitations to e-learning and virtual events.
Supported causes
Industry, innovation and infrastructureAbout the company
mBolden is a forward-thinking consulting firm that specializes in anticipating the future of work and enabling companies to thrive, rather than just survive.
We future-proof corporate and people strategy, ways of thinking, and ways of working to adapt to innovation and technological advancement, generational and workforce expectations, and external trends. The economic and competitive environment continues to change, and companies that do not lead the pack, or at minimum adapt quickly to trends, will be left behind.
In this environment of relentless, complex change, we enable organizations to maintain the essence of their culture and core values, while embracing new enablers of success.