Digital Content Development and Roadmap
Project scope
Categories
Market research Marketing strategy MediaSkills
marketing strategies planning digital content newsletters content creation marketing social media writingNumber of individual students required: 4
OR
Number of students required to work in a team: 4
We would like students to help us with developing content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
Hence is a wellness food supplement company in the UK with big ambition. Born out of a holistic approach to life, health and fitness and drive we are driven by finding, addressing and creating rapport with the right audience to help them over the longest term reach their goals and importantly live!
To accomplish this, we expect the student(s) could:
- Develop depth of understanding in customer segment and align marketing strategy to suit
- Educational marketing solutions that can be either evergreen or developed to continue to produce content
- Instagram & Facebook focused marketing including reels, stories and native content - planning and development
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Potentially develop social media videos to promote our organization
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.
A student or team with excellent writing and video skills would be the ideal candidate for this project.
As required, I have up to 4 hours per week available to support and mentor,
About the company
We are a Wellness food supplement brand focusing on supporting individuals that want to maximise their lives.