Digital Content Creation

Closed
Run Little Monkey
Toronto, Ontario, Canada
Gail Cohen
Head of Monkey Business
(1)
1
Project
Academic experience
60 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
content creation digital content journalistic writing marketing atlassian bamboo social media research textiles
Details

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Run Little Monkey creates and designs women's activewear. RLM’s gear is designed by a woman to fit the bodies of real women with sizing that is more generous than standard athletic wear and fits women in all the right places. The fabric is a luxuriously soft blend of bamboo, cotton and elastane which is naturally anti-bacterial so doesn’t get stinky like most polyester technical wear. We’re also proudly Canadian, work with Canadian artists and manufacturers when we can. Our brand and our gear are all about having fun out there and building confidence and support for women who are or want to be active. We are looking to create a series of articles for our website focusing on women's runnning, health and fitness.

To accomplish this, we expect the student(s) will:

  • Write a series of blog articles on assigned topics and social media posts to promote them
  • Source or create graphics to go with blog posts.
  • Potentially create a social media video to promote our company

The blog articles would be written in a journalistic style and include interviews and background research. Ultimately, you will be working on content creation for our Run Little Monkey that we can use as go-to marketing tools.

Deliverables
No deliverables exist for this project.
Mentorship

Available by email to respond to questions and help provide guidance to students.

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
Retail, Apparel & fashion, Sports & fitness

Run Little Monkey’s shirts are designed by a woman to fit the bodies of real women. Our sizing is more generous than standard athletic wear and fits women in all the right places. The fabric is a luxuriously soft blend of bamboo, cotton and elastane which is naturally anti-bacterial so doesn’t get stinky like most polyester technical wear. We’re also proudly Canadian, work with Canadian artists and manufacturers when we can. Our brand and our gear are all about having fun out there and building confidence and support for women who are or want to be active.