Our 4th year Marketing students will apply their knowledge of the whole marketing process to a real-life organization with a particular problem/challenge related to their marketing strategy.  A Community Partner project will involve the students creating a marketing strategy. There will also be a 5-6 implementation phase for this project. Please note: Partners must be willing to have a budget that students can work with in the implementation phase. They must also agree that students can publish and/or present their findings. Partners may also be asked to work with two teams.

Fourth-year Human Resources Management students will explore issues and evaluate the impact and efficiency of a proposed HR program toward an organizational objective. Students will compile and present recommendations to inform leaders and other stakeholders about workforce metrics and program evaluation findings. The major learning outcomes of this project could include: Apply methods of program evaluation to determine the impact and/or efficiency of an HR program. Construct communications to disseminate findings and recommendations to key stakeholders. Identify appropriate human resources metrics/analytics to answer HR evaluation questions. Describe ethical and practical issues in HR program evaluation.

Fourth-year Human Resources Management students will research, analyze, evaluate and develop strategic responses to a variety of current and emerging HR topics affecting organizations. Students will also develop professional competencies such as problem-solving, technological agility and collaborative teamwork. 

Nonprofit organizations often face issues related to funding, sustainability, volunteer management, and leadership development. The theories and frameworks taught in this course (e.g., nonprofit management, fundraising strategies) are applied in real-world contexts to address funding gaps, build sustainable organizational models, and engage stakeholders. Students will apply their knowledge of the course content and theory to address relevant challenges and propose recommendations.