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International (Trade) Management Winter 2024 - section 4 of class

BUSN-10002
Closed
Mohawk College
Mohawk College
Hamilton, Ontario, Canada
Raj Mohanty
Raj Mohanty
Professor
4
Timeline
  • January 26, 2024
    Experience start
  • April 12, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Consumer goods & services
Categories
Lead generation Market research Competitive analysis Market expansion Product or service launch
Skills
competitive analysis business consulting international expansion business strategy research
Learner goals and capabilities

Students in the McKeil School of Business, Mohawk College, will develop a comprehensive international market expansion plan, consisting of a detailed internal analysis of a company's resources and capabilities, identify international market opportunities through market research using secondary and primary data, identify market segments, evaluate the segments and develop marketing mix plan to access the segments, propose appropriate supply chain strategies and partnerships, analyze potential customers and their purchase process and key factors influencing the purchase decision process and describe the customer persona, analyze and evaluate competitors and propose a plan for developing competitive advantage, perform a risk analysis, set business expansion goals and timelines and outline appropriate strategies & tactics with clear operational plans to meet those goals in the proposed timeframe.

Learners
Graduate
Any level
40 learners
Project
55 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  1. International Business Plan (importing into or exporting from Canada)
  2. A 15-20 minute presentation summarizing key findings with a Q&A session at the end


Project timeline
  • January 26, 2024
    Experience start
  • April 12, 2024
    Experience end
Project Examples

What can our students do for your company?

This project will allow participating firms a low-risk method for exploring new market opportunities for their existing products and services, understanding customer segments and gaining insights into consumer behavior and buyer decision criteria, required standards of customer service, knowing your competition and their product portfolio in the foreign market, obtain fully-costed market research for new foreign market opportunities, identify if there is a need for product adaptation for the local market and the associated strategies, get ideas on product, process, and service innovation to develop your marketing mix for the foreign market, compare various modes of market entry, understand the supply chain flow from upstream to downstream with proposed key players for new market entry.

The project can include but is not limited to:

  • Innovating an existing product or product line to reach a new international target market.
  • Target market screening.
  • Outlining a clear and unique value proposition to the target market.
  • Developing the customer persona using customer zoom tools, problem and solution zoom tools, and empathy interview techniques to gain deeper insights into consumer behavior.
  • Identifying which international market to enter (including a market entry strategy)
  • Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e., networking management strategies, cultural norms, and laws/regulations).
  • Identifying potential international partners for international expansion, and providing a brief strategic overview.
  • Preparation of a business model canvas or lean canvas for proposed market entry and presentation plan for investors.
  • Detailed analysis of start-up cost or project cost.
  • Preparation of key financial projections with their associated statements.
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Be available to attend the final presentation with the students and provide feedback.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions, after vetting by the instructor.

Be able to meet at the beginning of the term to go over the scope of the project, communication styles, and key dates with the students.