This is a course for students in the business stream of our advertising program. They are future Account Managers, Strategic Planners, Project Managers and Media Planners/Buyers.

We would have 6-7 teams of students who could do some research and come up with communication strategies. They are capable of putting together social posts, but they are not Art Directors or Copy Writers, so they would not produce any advertising materials.

Ideally all of the examples provided above.