Market Research Analyst

About Us Luta (www.lutaapp.com) is a digital tool to help Canadians in living a more sustainable lifestyle. The app can be downloaded for free from Apple and Android App stores. The app can be used by large Canadian Corporations to engage their employees and/or customers and not-for-profit educational institutions for engaging students, the faculty and staff. We are looking for students to help us with the following business goals: Generate ideas for further improvements of our existing app Luta. Research and well thought out ideas to develop engaging features of use to post-secondary students.

Business Partnerships Development (copy)

Positions available: two teams of three students Luta app is a new tool for Canadians in the battle against climate change. Luta app provides a simple data-driven way to measure the impact of energy usage in your home and in your vehicle. It then helps you take an appropriate action to mitigate your GHG emissions and costs. Luta measures the energy use and greenhouse gas emissions from furnaces, AC units and vehicles. Users of the app can answer a few questions about their HVAC unit or car, then get an instant report that provides them with an estimate of potential reduction of emissions and costs. The user can be also connected to a local home professional for a free consultation, or book a test drive at a local dealer through the app. Luta will also provide deals and promotions on eco-friendly products, such as; smart thermostats, energy-efficient TVs, electric scooters etc. The organization is doing rapid expansion of its partnership base across Canada and is able to offer a virtual internship opportunity for 2 sales and marketing students. The primary focus of the student will be: Business Partnerships Development Identify potential partners in the target market (HVAC, automotive and green sector) and complete appropriate research on the prospective partner's business Develop relationships with prospective partners, while maintaining existing partner relationships Partner with the business development team to create winning proposals for current and prospective partners Negotiate partnership terms with partners and communicate terms to stakeholders Become a subject matter expert on our business products, processes and operations, and remain up-to-date on industry news Our goal at the end of this experience is: To significantly grow our partnership in the target markets We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, email, Zoom calls Primary contact : Gaurav Aggarwal - Business Development Manager Secondary contact: Atul Mahajan - CEO

Become Student Brand Ambassadors (Marketing) for new app on sustainability (1)

Positions available: 2 Luta app is a new tool for Canadians in the battle against climate change. Luta app provides a simple data-driven way to measure the impact of energy usage in your home and in your vehicle. It then helps you take appropriate action to mitigate your GHG emissions and costs. Luta measures the energy use and greenhouse gas emissions from furnaces, AC units and vehicles. Users of the app can answer a few questions about their HVAC unit or car, then get an instant report that provides them with an estimate of potential reduction of emissions and costs. The user can be also connected to a local home professional for a free consultation, or book a test drive at a local dealer through the app. Luta will also provide deals and promotions on eco-friendly products, such as; smart thermostats, energy-efficient TVs, electric scooters etc. The organization is aiming to promote the app across Canada and is looking to enrol 2 Student Brand Ambassadors from the sales and marketing field. The primary focus of the Student Brand Ambassadors will be: Participate in marketing strategy to promote the Luta app and the Luta store. Strengthen the social media presence of the app. Participate in strategy discussion with the Luta Team. Enrol and lead a team of student volunteers across institutes in Canada. Our goal at the end of this experience is: To promote the app and grow the number of app users. We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, email, Zoom calls Benefits for the students: Exposure on the Luta Website (picture and brief resume profile) Opportunity to lead a team of student volunteers recruited by them Mentorship from the Luta leadership Experience letter Recommendation letter Opportunity to be part of the Luta Team Primary contact : Gaurav Aggarwal - Business Development Manager Secondary contact: Atul Mahajan - CEO

Social Media Marketing - Luta App

Positions available: two teams of three students Luta app is a new tool for Canadians in the battle against climate change. Luta app provides a simple data-driven way to measure the impact of energy usage in your home and in your vehicle. It then helps you take appropriate action to mitigate your GHG emissions and costs. Luta measures the energy use and greenhouse gas emissions from furnaces, AC units and vehicles. Users of the app can answer a few questions about their HVAC unit or car, then get an instant report that provides them with an estimate of potential reduction of emissions and costs. The user can be also connected to a local home professional for a free consultation, or book a test drive at a local dealer through the app. Luta will also provide deals and promotions on eco-friendly products, such as; smart thermostats, energy-efficient TVs, electric scooters etc. Our organization is able to offer a virtual internship opportunity for 2 marketing students. The primary focus of the student will be: Social Media Marketing and Influencer marketing Create the content strategy for the Luta app showcasing the content buckets the firm should focus on (2-3 slides) Create 3 Facebook posts focusing on the environment, climate change using creatives and compelling copy that will help increase app downloads Create 5 Twitter posts focusing on the environment, climate change using creatives and compelling copy that will help increase app downloads Find 10 influencers who are active in the environmental space on social media and devise a way to partner with them for Luta App Suggest 3 exciting campaigns/contests that engage customers via social media channels to drive awareness, conversation and affinity for the Luta App and its content and increase downloads of the app. Suggest 5 blog post titles that would help increase website traffic and downloads for Luta. Our goal at the end of this experience is: Strategic Social Media Marketing - For the student to help us improve our online presence, reach more users, increase app installs and effectively promote our brand through compelling content. We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, email, Zoom calls Primary contact : Fakhruddin Dahodwala - Marketing Manager Secondary contact: Atul Mahajan - CEO