Market Expansion strategy for Hopper Video
Main Objective: The main objective of this project is to devise and implement a comprehensive Market Expansion Strategy for Hopper Video. This entails identifying and targeting new markets to broaden Hopper Video's reach and enhance its market penetration. Problem Statement / Expected Outcome: Learners will address the challenge of strategically expanding Hopper Video's market presence. The desired outcome is a well-researched and actionable Market Expansion Strategy that includes: 1. Identification of Target Markets: Analysing potential markets to pinpoint those with the highest potential for Hopper Video's video personalization platform. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market / sector. 2. Strategic Entry Approach: Developing a clear and effective strategy for entering each identified target market, encompassing pricing, partnerships, marketing tactics, and regulatory compliance. 3. Implementation Plan: Creating a detailed implementation plan for the chosen target market, outlining required resources, budget allocation, team roles, responsibilities, and key milestones for a successful market launch. The project aims to equip learners with the skills to strategically expand a technology-based service, promoting hands-on application of market analysis, strategic planning, and implementation skills.
Graphic Designer: Sales collateral, Pitch Deck, Web Assets.
Design Powerhouse Wanted! Main Objective: Elevate our brand presence and captivate leads with a cohesive and impactful design system across all channels. We're searching for talented Graphic Designers for Hopper Video to unleash a creative storm and deliver: Sales Collateral: Magnetic brochures, presentations, and one-pagers that convert prospects into customers. Pitch Deck: A visually stunning and persuasive deck that tells your story and seals the deal with investors. Web Assets: Eye-catching website graphics, social media visuals, and email designs that engage audiences and drive conversions. Plus All Other Online/Offline Design: Think banners, infographics, event materials – anything that needs a creative spark! Problem Solved: Our current design materials lack consistency and impact. We are missing a unified visual language that resonates with our audience and drives results. We need design superheroes who can bring our brand to life across all channels, boosting brand awareness, generating leads, and ultimately scaling our business. Outcomes : A unified and powerful design and brand: Consistent across all platforms, ensuring recognition and memorability. Increased brand engagement: Captivating visuals that grab attention and resonate with your target audience. Improved lead generation: Design that pushes prospects through the funnel and turns them into loyal customers. Streamlined design process: A cohesive system saves time and resources. To be successful in this position, you’ll be a self-starter, capable of delivering brilliant creative ideas, and show amazing attention to detail.
Google Analytics setup, deploy & monitoring for Hopper Video Platform
The main goal of this project is to seamlessly deploy Google Analytics across Hopper Video's core website and all relevant portals. This comprehensive integration will unlock a wealth of data on user behavior and platform engagement, empowering us to optimize experiences, improve performance, and ultimately drive growth. By strategically placing tracking codes and analyzing user journeys across different touchpoints, we'll gain invaluable insights into how users interact with Hopper Video, where to focus our efforts, and how to make the platform even more intuitive and effective. Ultimately, this project is about harnessing the power of data to elevate Hopper Video and make it the ultimate destination for creating impactful personalised videos.
Social Media & Digital Marketing Campaign: Growth for Hopper Video
This project empowers students with hands-on social media and digital marketing experience while helping Hopper Video captivate, convert, and cultivate loyal customers across its diverse target audience. Hopper Video: Personalised Video Magic for Every Brand Hopper empowers businesses in finance, retail, ecommerce, travel, and non-profits to unlock the power of video storytelling. Through personalised video, they drive engagement, boost conversions, and elevate brand experiences. What Students Achieve, What Hopper Gains: Students : Gain invaluable practical experience in crafting targeted social media and digital marketing campaigns for diverse audiences. Hopper Video: Gain valuable insights into its target audience preferences and optimize its social media strategy to effectively convert viewers into loyal customers across different industries.