Main Objective:

The main objective of this project is to devise and implement a comprehensive Market Expansion Strategy for Hopper Video. This entails identifying and targeting new markets to broaden Hopper Video's reach and enhance its market penetration.

Problem Statement / Expected Outcome:

Learners will address the challenge of strategically expanding Hopper Video's market presence. The desired outcome is a well-researched and actionable Market Expansion Strategy that includes:

1. Identification of Target Markets: Analysing potential markets to pinpoint those with the highest potential for Hopper Video's video personalization platform. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market / sector.

2. Strategic Entry Approach: Developing a clear and effective strategy for entering each identified target market, encompassing pricing, partnerships, marketing tactics, and regulatory compliance.

3. Implementation Plan: Creating a detailed implementation plan for the chosen target market, outlining required resources, budget allocation, team roles, responsibilities, and key milestones for a successful market launch.

The project aims to equip learners with the skills to strategically expand a technology-based service, promoting hands-on application of market analysis, strategic planning, and implementation skills.

Tasks for Learners:

1. Market Research and Analysis:

  - Identify potential markets for Hopper Video.

  - Analyse key factors such as regulations, competition, and customer demand.

2. Prioritisation:

  - Prioritize the top 3-5 markets based on their potential for Hopper Video.

3. Market Entry Strategy:

  - Develop a comprehensive entry strategy for each prioritized market.

  - Include recommendations for pricing, partnerships, marketing, and compliance.

4. Implementation Planning:

  - Create a detailed implementation plan for the chosen target market.

  - Specify resources, budget, team roles, and key milestones for a successful launch.

5. Communication Strategy:

  - Devise a communication strategy for introducing Hopper Video to the selected market.

Learners gain valuable insights into market expansion strategies while maintaining a manageable scope.

Hopper Video is committed to student success. Throughout the project, students will benefit from dedicated mentorship from our team

Hopper will provide guidance and support on a range of topics, including:

• In-depth knowledge of Hopper Video's current products and social media marketing approach.
• Valuable insights into our target customers and industry trends.
• Expert feedback on student choices, problem-solving strategies, and any challenges they may encounter.
• Access to collateral materials and design guidance to ensure polished and effective campaign execution.