Company Analysis and Market Research for Places in PEC

The main goal for the project is to conduct a comprehensive analysis of Places in PEC's internal and external environment, including SWOT analysis, competitive review, pricing analysis, and economic development analysis. Additionally, the project aims to analyze the local community hotel and short-term rental market, RAC rates, resort competition, and market analysis to identify successful rental properties and economic development opportunities. This will involve several different steps for the students, including: - Gathering data and information from internal and external sources related to the company's operations, market, and economic environment. - Conducting a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. Also, to include, Porter's 5 forces analysis for Places in PEC. - Analyzing the competitive landscape and pricing strategies of similar businesses in the market. - Assessing the local community hotel and short-term rental market, RAC rates, and resort competition. - Identifying successful rental properties within the company's portfolio and conducting economic development analysis.

Website and Social Media Enhancement for Places in PEC

The main goal for the project is to enhance the company website and social media presence to attract more visitors to the properties in Prince Edward County. This will involve several different steps for the learners, including: - Analyzing the current website and social media platforms to identify areas for improvement. - Developing a content strategy to showcase the properties, attractions, and experiences in Prince Edward County. As well, adding new divisions (Renovations, Investment Properties, Franchising) within current website. - Creating engaging and visually appealing website and social media content. - Implementing SEO strategies to improve website visibility and traffic. - Monitoring and analyzing social media metrics to measure the impact of the enhancements.

Increase Bookings for Places in PEC Short-Term Rental Properties

The main goal for the project is to increase bookings for the 50+ short-term rental properties in Prince Edward County owned by Places in PEC. This will involve several different steps for the learners, including: - Analyzing the current booking trends and customer preferences. - Developing a marketing strategy to target potential guests/renters. - Optimizing property listings on various rental platforms. - Researching and implementing pricing strategies to attract more bookings. - Advertise current promotional materials and content to showcase the properties.