The main goal for the project is to increase bookings for the 50+ short-term rental properties in Prince Edward County owned by Places in PEC. This will involve several different steps for the learners, including:

- Analyzing the current booking trends and customer preferences.

- Developing a marketing strategy to target potential guests/renters.

- Optimizing property listings on various rental platforms.

- Researching and implementing pricing strategies to attract more bookings.

- Advertise current promotional materials and content to showcase the properties.

By the end of the project, learners should complete the following tasks:

- Analysis of booking trends and customer preferences.

- Development of a comprehensive marketing strategy.

- Optimization of property listings on rental platforms.

- Implementation of pricing strategies.

- Creation of promotional materials and content,

-Leverage current company materials to promote upcoming summer booking season in new destination markets.

The student will supported by the leaders in two departments. One is the Business Development Manager, and the second will be with the Guest Service Manager. As the projects will be over seen by one of the owners, the Managing Partner.