Presentation was well organized and I was impressed with the quailty and then analysis that had gone into the research. The work the team did on indirect competitors will spark some interesting conversations with our marketing and sales teams and I am excited to bring this data to them. My only suggestion would be to be more prepared for the actual presenation there seemed to be a little confusion arouns who was doing what - but those things are alway exemplifed if you are not familiar with virual presenations.

The students from this class were very comprehensive in both the information they gathered and the ideas they presented to us. It was wonderful to see the amount of time and care that went into this project. I'm happy to say that we will be putting some of their suggested brand strategies into action.