Social Enterprise Website Redevelopment based on UX/UI designs
We are looking to enhance our website to be more user friendly and boost our ability to conduct cause-related marketing. We are currently working with a UX/UI design course to get mockups for what this would look like (which will be provided), and we now need a web development group to implement their designs and recommendations and integrate it with our current setup. The key project is building a new website based on the insights provided by our York collaboration and UX best practices. We hope to have a workable prototype that is ideal for our target customer, which we can present to our team for platform recommendations. The website should adhere to these key marketing strategies and values: Core Insight: Not enough funding to support all the causes we want to support Bold Goal: Empower giving to create a sharing world. Distinct Identity/Icon : minimalist design of money tree with finger prints crown (symbolize leaving an "impression" or impact in the world) Enroll Evangelists : local philanthropists, charities and organisations Awareness : Media partnerships, direct relationship building, Business Commerce Engagement: Cause-related marketing, social media, corporate engagements, influencers, Champions & supporters Local/grassroots execution: local businesses and corporations, Business Commerce & associations