Rebranding Strategy for Riipen

Riipen, a company dedicated to connecting students with real-world projects, is seeking a fresh and modern rebranding strategy to enhance its market presence and appeal to a broader audience. The current brand image has served well but needs a revitalization to align with evolving industry trends and the expectations of its target demographic. The goal of this project is to propose a comprehensive rebranding strategy that reflects Riipen's core values while appealing to both educational institutions and industry partners. The project will involve analyzing current branding elements, researching competitors, and identifying key areas for improvement. Students will apply their knowledge of marketing, design, and strategic planning to develop a cohesive and innovative rebranding proposal.

Riipen Mobile App Design: Messaging and Notifications

Riipen is seeking a team of students to define requirements and develop early design documentation for a mobile app version of app.riipen.com. The primary focus of this project is to enhance user engagement by enabling seamless messaging and efficient notification responses on mobile devices. While the app will not encompass all desktop functionalities, it aims to provide a streamlined experience for users who need to communicate and stay updated on the go. Students will apply their classroom knowledge to analyze user needs, identify key features, and create a design that prioritizes user-friendly interaction. The project will involve researching best practices in mobile app design, particularly for messaging and notification systems, and translating these insights into actionable design documentation.

Enhancing User Profile Value on Riipen

The project aims to enhance the value of user profiles on Riipen by conducting a comprehensive review and analysis. Students will examine existing user profiles to identify key areas for improvement, focusing on elements that increase engagement and utility for both users and the platform. The goal is to provide actionable recommendations that can be implemented to make profiles more informative, appealing, and effective in connecting users with opportunities. This project will allow students to apply their knowledge of user experience design, data analysis, and digital communication strategies. By understanding the current profile structure and user needs, students will develop insights that can lead to a more robust and user-friendly profile system on Riipen. - Analyze current user profiles on Riipen. - Identify strengths and weaknesses in profile presentation and content. - Research best practices in user profile design and engagement. - Develop a set of actionable recommendations to enhance profile value.

Plan marketing

Défis : Plan marketing pour conquérir un nouveau marché.